How to Find the Right Keywords to Rank #1 on Google | Powerful Keyword Research Tools for SEO (2018)

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I rank number one for one of the most competitive keywords out there on Google. ►►Subscribe here to learn more of my secret SEO tips:
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Can you take a guess what it is?

It's online marketing.

Guess how much money that one keyword makes me?

Little to nothing. Why? Because I picked the wrong keyword to rank number one for.

Today I'm going to share with you how to find the right keywords to rank number one on Google.

The first tip I have for you is to put your top competitor's URL in semrush.

Semrush will show you the most popular pages that your competitors are getting traffic for.

This will give you ideas of what your competitors are doing and how you can find the right keywords to rank for.

If your competitors are bigger than you, they probably know what they're doing, and they're probably going after keywords and traffic, that convert into leads and sales.

Once you've figured out their most popular pages, take those pages and put them into ahrefs.

Ahrefs will show you how many links each of those pages have, and you know what the hardest thing is to do?

Build Links.

What you want to do is look for the most popular pages that have the least amount of links.

Those are the pages you should be focusing on first.

It'll give you ideas on all the keywords that your competitors are ranking for when they don't have a ton of backlinks.

That'll give you an idea of the right keywords you should be targeting first, because not only will they drive you a lot of traffic, but they're the lease competitive because you don't have to build backlinks.

The second tip I have for you is to use Google Search Console to find the right keywords to rank for on Google.

Did you know that Google gives you a free tool that helps you rank number one?

It's called Google Search Console.

It breaks down all of your rankings, the keywords that your pages are getting traffic for, and even the positioning as page 1, page 2 and page 3.

It breaks down exactly where you're ranking.

The cool part about Google Search Console keyword planner is when you dive deep into each of your pages using the search analytics, it shows you all of the impressions that you're getting for keywords that you're on the bottom of page one for.

You want to go after the keywords that you're at the bottom of page one for because it's way easier to rank number one for a keyword that you're already on the first page for, versus going after a brand new keyword that you're not even in the top hundred for.

Going after a brand new keyword that you're not even in the top hundred for is a lot more work than going after one that you're already on the bottom of page one for.

Google Search Console can show you keywords that you're not even trying to go after, but yet they drive traffic, and they convert visitors into customers.

Go to your landing page, and make sure that those keywords are in your title tag, your meta description, your heading tag, and within the content of your page.

By doing that, you'll slowly start increasing your rankings for those pages that you're at the bottom of page one for.

The last tip I have for you to find amazing keywords is to use Google Trends.

It's another free tool by Google.

It breaks down keyword traffic from web images, news.

This breaks down what keywords are climbing in popularity, and you wanna go after the keywords that aren't popular but are climbing.

For example, Apple has a ton iPhones, right?

If they're going to release the iPhone 100, you want to talk about it before everyone else is talking about it, because the moment you're one of the first adopters, one of the factors that Google has when it comes to rankings is time.

It's hard to outrank older pages.

It's not impossible, it's just harder, so why not be one of the first people to blog about new terms that aren't popular yet.

Try to blog about new upcoming keywords, because you're not going to get traffic from them right away, but in two, three months, or even a year, you're going to be dominating, because no one else went after those keywords before you did.

Just think about green tea, and acai berries, and all of those hot crazy nutrition terms.

Yes, they're really popular now, and they're buzz words, but back in the day, no one was really looking at them.

If you're not sure what keywords are up and coming, just tell me the keyword, or link in the comments below using the Google Trends link, and I'll tell you if it's the right keyword, or a negative keyword, if it's up and coming, or it's declining.

That way you're not wasting your time writing articles on stuff that won't be popular. And if you need help with digital or online marketing make sure to leave your questions in the comments!

About the Author

Leave a Reply 25 comments

Leo Delphinus - January 30, 2018 Reply

Sir make an video on how you have reached 70k. Please make this video. This question is from India

    Himyas Home - August 29, 2018 Reply

    Same here..

Subham Agarwal - January 30, 2018 Reply

let me tell you something bro – you rock.
love from India!

Paul D Mann - January 30, 2018 Reply

Awesome, I will be implementing this right away!! Thanks again Neil 😊

Techie Man - January 30, 2018 Reply

Sir…you are amazing!!! You made my Day
Are you Indian? please answer

rohit krishna - January 30, 2018 Reply

Hi Neil, Thanks for another Incredible video, You are amazing.

    Neil Patel - January 31, 2018 Reply

    I appreciate your kind words, Rohit!

faisal khan - January 30, 2018 Reply

Would you please make a video about knowledge graph?love and respect your energy and passion.

    Neil Patel - January 31, 2018 Reply

    Thanks for the suggestion Faisal! I’ll definitely consider it for a future video.

Smiley Face - January 30, 2018 Reply

kwfinder is a great tool show the keyword competitive lvl, you sould mention it in your next video

    Neil Patel - January 31, 2018 Reply

    Thanks for the suggestion! I’ve used it frequently, so I’ll definitely consider mentioning it. Thanks!

Sanjay Shinde - January 30, 2018 Reply

Always interesting content and education ! Thanks Neil for sharing your knowledge. Keep up the good work. Take care.

    Neil Patel - January 31, 2018 Reply

    Thanks Sanjay! I’m glad you’re enjoying it!

Clickloop (PVT) LTD - January 31, 2018 Reply

Hi Neil, loving your videos.
Pls let me know the strong points to let google know that i am trying to rank this page for this keyword 1 or many.

    Neil Patel - January 31, 2018 Reply

    Thanks Clickloop! You’ll want to choose one or two primary keywords, then sprinkle in related (LSI) keywords to help give Google context.

Pamela Saputo - February 1, 2018 Reply

Thank you for always sharing valuable tips, Neil.
What Semrush alternative would you recommend for those starting out and doesn’t have the budget for Semrush yet? Thanks.

Puja Kumari - February 1, 2018 Reply

Thank You, Neil, for such a valuable advice!

Decal Obsession - February 3, 2018 Reply

Thank you Neil! I love all your content. You have helped me out allot in my business.

Mo Benhamou Ace Maintenance - February 23, 2018 Reply


your videos are great and really helpful, I’m struggling to find the ideal keywords for my garden and handyman business in west London UK

Also where should I include the keywords? Just on the pages as a paragraph or content or literally in the SEO settings? I USE wIX?

Appreciate if you could help with most suitable keywords to use for this business.

Garden maintenance and also handyman services.

thanks 🙂

Colorado TRO - February 27, 2018 Reply

New sub. I also listen to your podcast with Eric. What do you think of “cabinet refacing” as a niche in general?

k k - March 7, 2018 Reply

Man Neil, i took some of your advice and my site appear on the first page of Google in 48 mins! Amazing. thank you so much.

Melissa Dever - June 10, 2019 Reply

Love your brain and your podcast… but I gotta say I struggle with your videos as you’re kinda shouty. 😬

    Neil Patel - June 11, 2019 Reply

    Thank you, Melissa!!

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