How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips

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Prices are going through the roof.

Social media marketing, it's already competitive.

How are you going to stand out from the crowd when your mom and dad are already on Facebook?

Hey everyone, I'm Neil Patel, and today I'm going to share with you how you can stand out from the crowd with social media marketing.

Tip #1: Leverage the new innovative channels out there.

Facebook and Instagram are old.

But you know what? On these social sites, they continually innovate.

Who's Facebook trying to be? YouTube. So what does Facebook roll out? Facebook Watch.

It's their version of showing live TV shows, just like YouTube.

Facebook wants a slice of the action.

If you post your video content to Facebook, they'll instantly give you a ton of views.

Why? Because they want you to move all your video content over to Facebook. That's innovative, right?

#2: Be transparent.

The thing with marketing is that everyone sees it for what it is.

Consumers these days see right through the gimmicks.

So whatever you do, do you. But if you really want to stand out with social media marketing, be transparent.

Lying and telling people that they're going to get results that they're not going to get, it's just going to make people not like you.

Look at sites like run by Pat Flynn.

Pat was an architect, and now he's just like, "Hey let me create a blog telling people and showing them "how I'm making money online "and let me even show 'em my numbers "and prove that these are my real stats."

And people love it.

It's all about being transparent, his marketing has taken off, and he's one of the most popular bloggers and even podcasters out there because he's transparent.

And that's the cool part. By being transparent, you're gonna get a following of people being like, "Oh, cool, you're showing all of your amazing moments "and all your terrible moments."

If you want to be transparent with your social media marketing leave a comment with your ideas and I'll tell you if it's going to work or if it won't.

I've tested a lot of this stuff out, like on the Neil Patel blog; I shared my journey all the way from going from zero to a hundred thousand visitors a month.

#3: Use videos.

Look, you're watching me.

You know the past few months I've been doing a ton of videos, I've been going to conferences, events, and you know what people have been saying?

Neil, you have amazing content.

I'm like, "Great you love my content.

"What was the latest piece of content that you liked?"

I'm just trying to get feedback on how I can improve.

And they're like, "Oh, your video on X, Y, and Z topic."

They're not talking about my podcasts; they're not talking about my blog content even though my blog content gets way more traffic.

Everyone's talking about my video content.

Why is that? It's because it's helping me build a deeper connection with you.

Sure, there are lots of comments on my videos, but I also do that in my blog comments.

Why isn't my blog growing as fast? People want videos; it's how they connect with one another. So, create videos.

It's not about text-based content these days; it's not about audio-based content, if you want to stand out from the crowd it's all about videos.

#4: Be a long-term thinker.

Look at Gary Vaynerchuk; you think he's successful, right? He is. Did it happen overnight? No, it didn't.

He had Wine Library TV before that, then he created his agency, then did the DailyVee, and eventually, yes, you're seeing him everywhere, but it took him a long time before he got to where he is.

And the same with me. You think I'm an overnight success?

No, I've been doing this for over 16 years. That's a long time.

No, you don't have to put in 16 years like I am before you start seeing results and making money, but if you want to really succeed in the marketing world, you have to think of it as a three-plus year plan.

Don't expect amazing things in the first six months; you'll see some traction.

After the first year, you're going to start seeing growth.

After the second year, things are going to start skyrocketing.

After three years, assuming you're pushing hard every single week, then things are going to start blowing up.

But, if you don't do it consistently you won't do well. It's all about the long game.

Follow these tips, if you're not sure which one of them you should be leveraging first in your social media marketing arsenal so you can stand out from the crowd leave a comment, I'll respond, and I'll help you out.

If you need help with online or digital marketing leave a question or comment below and I'll be sure to answer!

About the Author

Leave a Reply 43 comments

Chanaka Weerasinghe - January 13, 2018 Reply

A daily dosage of Neil Patel keeps digital marketing more simplified and interesting!

    Neil Patel - January 15, 2018 Reply

    That’s very kind of you!

    Jason Lee - December 9, 2018 Reply

    Chanaka Weerasinghe I love Neil !

Francisco Gonzalez - January 13, 2018 Reply

You just share very useful sh*t. Love you Neil 🙂

    Neil Patel - January 15, 2018 Reply

    Thanks for the kind feedback!

MaxDeveloper - January 13, 2018 Reply

Good content, but for God’s sake calm down. You act like my crazy neighbor.

    Jason Lee - December 9, 2018 Reply

    MaxDeveloper hahahahaahahaha

    letisha malakooti - December 22, 2018 Reply

    Neil Patel You don’t need to work on anything. You’re doing that for a reason because you’re trying to get more views and compete with the other things that I happening on YouTube in the same field. But this is the thing, you are a fucking Ferrari nothing else competes 👍🏽

    Daniel Oppong - February 15, 2019 Reply

    @Neil Patel Looking back, I can see your videos have gotten way better. You sound calm now.

    Varsity Guide - May 22, 2019 Reply

    I love his crazy amazing energy and his enthusiasm for digital marketing advice.

    Your are amazing nail !

    gtc noel - July 13, 2019 Reply


Upsc Exam Guide - January 14, 2018 Reply

Hey Neil your videos are very helpful but I want to know how be successful in affiliates book blog which is bsed on one of competitive exam…

Start Starting Up - Greg Preece - January 14, 2018 Reply

Has anyone ever told you your voice sounds exactly like Aziz Ansari’s?

    Connor Flavell - January 31, 2018 Reply

    Greg Preece – Start Starting Up yeah it does! lol

    jno1lilno - February 10, 2018 Reply

    Greg Preece – Start Starting Up 😂🙈😂

    Francisco Robles - May 11, 2018 Reply

    Omg yes xD

    I Support - June 5, 2018 Reply

    Hello Friend,
    1 -Sub me
    2- Like me
    I will sub you back.
    thank you!

    Alik Griffin - September 3, 2018 Reply

    Treat yourself!

Julius Trismegistus - January 16, 2018 Reply

I like how you’re passionate in delivering your content, Neil! I can really understand the content more easily because the “excitement” is there. Keep it up!

    Neil Patel - January 18, 2018 Reply

    Thanks! I’m so glad that my work is helping 🙂

    kochapthan - August 31, 2018 Reply

    You know ?? your popularity is just at the distance of IGROCKET DOTCOM

Emmanuel Ekanem - January 25, 2018 Reply

What software do you use for your videos 📷 editing Neil?
Really love it.

    Neil Patel - January 29, 2018 Reply

    I have a studio handle everything 🙂

boxersacademy fitnessAsh - January 27, 2018 Reply

Thank Neil Patel for uploading your content. Man who is honest in his dealings will get far. God Willng.

Jake Pak - January 30, 2018 Reply

Hi Neil!

Just curious, would you recommend adding social bookmarks to web pages you want to gain more traffic to for beginners?

Jalen Crisp - February 1, 2018 Reply

Another way to stand out from the crowd is basically just being yourself and being innovative. Copying everyone else isn’t going to make you stand out at all so you must differ from everyone else, that includes your content, lifestyle, habits, etc

    Jason Lee - December 9, 2018 Reply

    Jalen Crisp agreed, being yourself is the best way to grow an audience

Cory Jackson - February 7, 2018 Reply

Thanks for the great video. I am considering starting a blog. Would you recommended WordPress or any other platform in particular?

Arabella Strong - February 15, 2018 Reply

I love your enthusiasm, honesty Great Info thank you for sharing.

Glamour, Gadgets & Gaming review - February 16, 2018 Reply

NY coming back HARD!! I been telling people… now Remy and Nicki ? just more NY attention watch 😬💯.. it is easy to get ton of real Instagram from a very reliable website where you just have to make an order and delivered your order *IG rocket d0t com*

Barbie Figueroa - February 17, 2018 Reply

Great tips as always! Thanks Neil!

    Neil Patel - February 19, 2018 Reply

    Always glad to help!

pagesoxana - February 26, 2018 Reply

im a new follower and thank you for these guidelines.

    Neil Patel - February 27, 2018 Reply

    Welcome! And you’re very welcome!

Alien Pimp - March 5, 2018 Reply

You’re not you when you shout and it gets me tired after a couple of mins. You can relax, if the content is good and helpful, you gonna keep making money, there’s a sweet spot between apathy and fake (almost hysterical) passion. I’ve liked 5 videos today, you’re the only one that made me appreciate silence when you finished

    Neil Patel - March 6, 2018 Reply

    Thank you for your feedback! I’m naturally excited about marketing, which I think comes through in my videos, but I’m sorry you didn’t like my delivery. I’ll work on improving it on future videos. Thanks for watching!

    Alien Pimp - March 7, 2018 Reply

    Not buying it for a second man, man, no one is that excited about marketing, I’m telling you this with the best intentions at heart. You have some competition that look and sound so real and natural just by being chill and talking to me like we’re in the same room. Keep it real, it’s the best strategy.
    Aziz is going to be forgotten history in 2-3 years from now, Mitch Hedberg will still be a legend for ages. Unlike Aziz, you have good material, don’t waste it, you don’t need to overcompensate for anything like he does! :)))

Sagar Palkar - March 19, 2018 Reply

Buddy i am about to open a blog on “Success stories of enterpreneurs” in which i am going to cover around every enterpreneur i going to inetrview or come around i need your guidance bro…

    Neil Patel - March 19, 2018 Reply

    That’s a great idea! You might want to create the blog first, though, and write some posts on entrepreneurship that perform really well. That way, successful people will want to be profiled for your site 🙂

Isa Askarbek - March 21, 2018 Reply

Hey Neil! Thank you for sharing your experience! God bless you!
I want to start a marketing agency in my city (I live in Kyrgyzstan, Bishkek), and at the moment I am not sure how to start it up. Could you please give some steps to start a basic marketing agency that will really provide value. Thanks so much!

Kristopher Mancini - March 22, 2018 Reply

Yes Neil– your videos are great. Personally I prefer them over your blog, because I find I can get the quick golden nuggets that you’re dropping in a 4-8m video.

    Neil Patel - March 25, 2018 Reply

    Glad to hear it!

Edit Gravity - February 27, 2019 Reply

Neil you should change the title to 2019 for seo purposes

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