DON’T Use Paid Ads My #1 Organic Marketing Strategy | Neil Patel

In this video I’m going to share with you my #1 organic marketing strategy. If you use this strategy, you won’t need paid ads.

Google generates over a 100 billion dollars through paid advertising per year. Facebook generates over 40 billion a year in revenue through paid advertising. Today I’m going to share with you my number 1 organic hack – don’t use paid advertising, check out this organic marketing hack instead.


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You got a website, you got a blog, you're writing content, you're already ranking for something other than your brand name. If you don't know what you rank for, go log into Google search console. Go into Google search console, it'll show you all the terms that you're ranking for. Look for the most popular terms. Now that you've seen the terms that you're ranking for, look to see what page it's going to. Now that you know what page it's going to, we're like alright, this page is generating all these visitors from this one keyword.

Let's say you rank for the term digital marketing like I do. You wanna take that phrase, head over to Ubersuggest, put that keyword into Ubersuggest. Ubersuggest will show you all the long tail variations of that keyword. These long tail variations are other variations of it, like digital marketing jobs, digital marketing consultant. Whatever they may be, but they're longer tail phrases of the head term, digital marketing. You wanna take those terms, like digital marketing jobs, digital marketing tips, and see which ones are relevant to the article or the page that's already ranking.

Then, you wanna go to that page, and let's say for me it's digital marketing, and you wanna end up rewriting the content to be more detailed to include the long tail phrases that you haven't already included. What you'll find is, Ubersuggest shows you the most popular terms that are related to the head term, they're just longer variations. And it even lists them out in order based on popularity. If you take a minute, integrate them into your content, you'll find that within 30 to 60 days at the latest, you'll also start ranking for all those long tail phrases.

Now, the trick with this isn't to just take those words like digital marketing tips and just shoving them in your content everywhere. Because if you spam, it creates a terrible experience and people are gonna bounce back. Instead, you need to adjust your content. So, my digital marketing guide got ranks for digital marketing, is roughly or around 10,000 words. Cause I kept going in, taking all these keywords and adjusting that content, so now it'll just be around digital marketing. But also all the other long tail variations that are around those phrases like digital marketing tips, digital marketing consultant.

Now that you've adjusted your content, make sure you take some of the most popular long tail phrases, and put them in your title tag and meta description. When you do Google search, the title is a title tag, that sentence description under that is a meta description. By including those keywords, or some of them, within your title tag and meta description, you'll also find that is easier and faster to rank for them. Now, the last thing I want you to do is, when you're updating your article, feel free to link out to other sites to site your sources or that could be relevant and benefit your audience. Because when you're linking out to other people, it makes them flattered and happy. And if it's good for your audience, it also makes their life better as well.

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Leave a Reply 26 comments

Neil Patel - January 26, 2019 Reply

Which do you prefer to use paid or organic marketing strategies?

    onein one - April 21, 2019 Reply

    I would really prefer to use organic but these sdo take time.

    Rose Dhessi - May 17, 2019 Reply


    Tanmoy Misra - May 17, 2019 Reply

    organic is best

    Dental Care for Kids - May 19, 2019 Reply

    paid for now want to shift to organic

    Susanne Dershaw - June 24, 2019 Reply

    Yes, Google Ad words

arpit rana - January 26, 2019 Reply

I use only Organic .
Plz bring video on making conversion through affiliate clicks . Please !!

    Neil Patel - January 26, 2019 Reply

    Thanks for the suggestion 😉

DigiManako - January 26, 2019 Reply

I prefer organic marketing strategies. Thanks love from India

    Neil Patel - January 26, 2019 Reply

    Organic is the way to go for long-term success

Ch Manohar - January 26, 2019 Reply

Yes… But now I won’t
I will try what you said in the video 😎

    Neil Patel - January 26, 2019 Reply

    Go for it 🙂

sinisa vuksanovic - January 26, 2019 Reply

Organic 100% till now, but I’m thinking about paid one too.

    Neil Patel - January 26, 2019 Reply

    Keep building out your organic strategy 😉

Sagar Regmi - January 26, 2019 Reply

Hey Neil !
Is there anything to worry about ranking if we haven’t any backlinks ? 🤔

    Neil Patel - January 26, 2019 Reply

    Backlinks do help but they are only one of many factors that Google takes into consideration when ranking content

Jan van der Walt - January 26, 2019 Reply

Yes, Adwords

Alltime c - January 28, 2019 Reply

Ending with Indian style namste!😁 btw great video neil

    Neil Patel - January 28, 2019 Reply

    Thank you!

Imani Swift - February 8, 2019 Reply

This is very helpful! 🙂 Especially for a VA like me. I can use this to my clients accounts!

    Neil Patel - February 8, 2019 Reply


Rashid Wahid - February 13, 2019 Reply

I prefer organic.

L e n d a - February 21, 2019 Reply

Yes – Facebook/Instagram

JonnySel Productions - March 8, 2019 Reply

Yes I have used them before.

Almas Hashim - July 10, 2019 Reply

paid ads on face book and Instagram

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