Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

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There are Facebook ads and Google ads, which one should you use?
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Google is intent based. People type into Google what they are looking for, such as "cheap hotels in Las Vegas". So when people type in what they are looking for, if you have an ad that solves their problem, they will convert.

If you are an intent based business that sells products or services to people who want to solve a specific problem, then Google is a great fit.

Facebook, on the other hand, is for targeting a broad audience. For example, you can target people who are interested in cars, beauty or any other market out there.

So if you have a product that appeals to a mass market, Facebook can be a great fit for you.

From your ad, you can send people to an informational page that educates the consumer on why they should learning more about your product or service.

After they are educated it becomes easy to sell them.

With Facebook, if you are selling a low-end product you can just send people directly to your product landing page, but it tends not to convert as well compared to sending them to an informational page first.

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Leave a Reply 36 comments

Pankaj Sharma - August 3, 2017 Reply

Nice, There can be a longer video on this topic with more details.

    Neil Patel - August 3, 2017 Reply

    Yes, I will create one.

    Pankaj Sharma - August 3, 2017 Reply

    Neil Patel nice πŸ˜ŠπŸ‘

Amrit Virk - August 3, 2017 Reply

hi Neil, this info is very helpful. Thanks for sharing. πŸ‘

Omkar Gosavi - August 3, 2017 Reply

Hey Niel Really appreciate your efforts for creating such informational videos for all digital marketers πŸ‘

    Neil Patel - August 3, 2017 Reply

    Thanks Omkar.

Anand - August 3, 2017 Reply


    Neil Patel - August 3, 2017 Reply

    Good way to say it.

    gioia221 - June 4, 2018 Reply

    literally all I wanted to know. Thanks!

Sanjay Shinde - August 3, 2017 Reply

Excellent. So many things to learn ! Thanks Neil.

    Neil Patel - August 3, 2017 Reply

    Thanks Sanjay!

Jugad sen - August 4, 2017 Reply

hey neil, bro you are like on steroids, pumping content every day ( my FB timeline is flooded with your content ).. is this some kind of challenge you have given yourself

    Neil Patel - August 4, 2017 Reply

    It is. Goal is to grow by double by year end

Anil Salvi - August 4, 2017 Reply

Thanks Neil….for very useful video ( Facebook Ads vs Google Ads)

    Neil Patel - August 4, 2017 Reply

    Thanks Anil

Benzaki Mohamed - August 4, 2017 Reply

Great thanks Neil- Please, can I use Adwords for Teespring?

    Neil Patel - August 5, 2017 Reply

    Assuming you are talking about t-shirts, yes.

    Benzaki Mohamed - August 6, 2017 Reply


Retro Events & Marketing - August 5, 2017 Reply

Thank you! I was just about to search Youtube for ways to advertise on Google, and this came up in my subscribed videos. Perfect timing! Very informative.

    Neil Patel - August 5, 2017 Reply


    Hope you found it useful.

Jitendra Vaswani - August 6, 2017 Reply

Hey Neil Please use good mic, there is lot of noise in the background. BTW video is killer loved it πŸ™‚

    Neil Patel - August 7, 2017 Reply

    Will work on fixing it

Ramakrishna G - August 31, 2017 Reply

Hello Neil, I am a fan of you. I follow your videos, seminars regularly. Thank you for sharing information

    Neil Patel - August 31, 2017 Reply

    Anytime. Thanks for following everything I put out πŸ™‚

Keith Hunt - March 30, 2018 Reply

Very helpful! Thanks.πŸ‘

    Neil Patel - March 30, 2018 Reply

    You’re welcome!

Dharam Patel - April 22, 2018 Reply

Really very helpful information.thanks for sharing such a valuable information.

    Neil Patel - April 23, 2018 Reply

    You’re welcome!

AM - May 14, 2018 Reply

Thank you neil

pin 2 - May 31, 2018 Reply

what’s about twitter ad/LinkedIn ?

Vinayak aheer - June 8, 2018 Reply

thank you Neil I have an questions which is cheaper FB or Google?

The Guerrilla King - June 21, 2018 Reply

Dude is the truth… Been rocking with him for a sec and I always get results when I run a campaign

    Neil Patel - June 21, 2018 Reply

    Yes! Happy to hear that!!

Rich Ruelas - June 28, 2018 Reply

Thanks Neil for a to the point, well explained topic (-“

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