5 Powerful SEO Keyword Research Tips to Rank on Google in 2018

It's not 2010 anymore. Keyword research and SEO isn't as easy as it used to be. So what should you do? ►►Subscribe here to learn more of my secret SEO tips:
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I'm going to share with you how to do keyword research in today's world of Google.

It's way more difficult to rank on Google today than it was back in the day.

Keyword Research Tip #1: Pick a niche.

Everyone's talking about going after big terms like auto insurance, SEO, credit cards.

Yes, you can eventually get there, but it takes six months to see traction with Google these days, 12 months to start seeing your traffic go up, and two years to be crushing it on Google.

You want to go after and pick small niches.

Keyword Research Tip #2: Pick buzzwords that are trending.

Technology is moving so fast these days that things are continually changing.

Whether it's cryptocurrencies or whether it's new products that are coming out like the iPhone 100.

Go after new, upcoming words. You can find them using Google Trends.

Google Trends breaks down what's hot and what's up and coming.

You want to go after these keyword terms because they're not that competitive yet.

When you create content around new and trendy keywords, you're gonna skyrocket to the top way faster than if you went after old terms like "credit cards."

Keyword Research Tip #3: Use Ubersuggest to find keywords.

These days people just don't type in keywords like "dog food."

They'll type in keywords like "what dog food is best for my animal" or "what dog food is great to make my dog lose weight."

These are really popular terms.

Ubersuggest will show you different variations of your primary keyword, and it'll even show you how competitive they are, how much search volume you're going to get, and how many people are going to click on your listing if you rank number one, two, or number 10.

Keyword Research Tip #4: Use Quora.

Type in keywords related to your industry, and you're going to see the most popular questions people are asking.

When you start seeing the most popular questions, you'll know what kind of content to create that's related to your space.

By creating answers on your blog that are more thorough, more detailed, you're not only going to rank for it, but you're going to rank higher because you can create way more detailed responses than Quora itself.

Keyword Research Tip #5: Focus on a theme.

If you're going after credit cards, you want to have a website all about credit cards, like Credit Karma. Or you want to have a site all about marketing and SEO like me on NeilPatel.com.

If you want to get long tail traffic, what you need to do is create detailed content about specific individual topics.

When I say detailed topics, I'm NOT talking about "how to start an e-commerce site: I'm talking about "how to start an e-commerce site with Shopify." You see how much more specific that is?

You can create another article on how to create an e-commerce site using Magento. By getting very specific you can have a 10,000-word blog post and everything about setting it up with Shopify or Magento, you're going to dominate.

By being specific, anyone who's interested in that topic and even potentially interested in hiring consultants or buying products or plugins or whatever you're selling related to that topic, they're going to land on your website.

When Google releases an update, they're going to rank the most thorough website.

That's why Wikipedia does well. It's not just because they have a lot of links or brand queries. It's because Wikipedia has some of the most detailed articles on the web.

That's what you need to do with your content.

Create pages that are super thorough and detailed are high in quality.

When you do that, you'll notice that you'll start ranking for all the keywords related to your industry. That's how you do keyword research in today's world.

If you're still struggling to figure out what keywords to go after or how to do keyword research in today's Google world, leave a comment below, and I'll help you out.

Please subscribe, like, fan, share this video, tell other people about it. I would appreciate it.

About the Author

Leave a Reply 42 comments

Ema Franco - April 3, 2018 Reply

Hi Neil! Great vídeo! Thank you for the knowledge wich you share with us. I’m from Argentina.

    Neil Patel - April 3, 2018 Reply

    Muchas gracias, Ema 🙂

P rince - April 3, 2018 Reply

I read your blog i get many knowledge from it .
Thanks for sharing

    Neil Patel - April 3, 2018 Reply

    You’re very welcome!

sartul - April 3, 2018 Reply

Can you make a video on how to find a best keyword from the competitors keywords list.

    pukirocks - April 4, 2018 Reply

    yes, this

    Pixel Mamba - April 4, 2018 Reply

    use semrush

    Ceclia De Oliveira - April 12, 2018 Reply

    great thank you !!

    sartul - April 12, 2018 Reply

    Ceclia De Oliveira your welcome

Saurabh Darade - April 3, 2018 Reply

Neil I want good, cheap, speed hosting for my tech blog please suggest me 😀❤️

    Neil Patel - April 3, 2018 Reply

    Have you tried Bluehost?

Inzamam Safi - April 3, 2018 Reply

make a video on backlink. your video are always great. thanks

    Neil Patel - April 3, 2018 Reply

    Thanks for the suggestion!

Puneet Anand - April 3, 2018 Reply

Nice Work Neil and Continue helping us out.

    Neil Patel - April 3, 2018 Reply

    Sounds good!

shivam J - April 3, 2018 Reply

Very well explained,Hands Down🙌
What do you think about the min. length of the article in words?

    Neil Patel - April 3, 2018 Reply

    I don’t write articles that are less than 2,000 words

Eimpress Mie - April 3, 2018 Reply

🤗🤗🤗🤗🤗 yes Neil I needed this!!! I wasn’t sure how to find trends. This is helpful. I can use these trending topics to help with my co-parenting blog.

    Neil Patel - April 3, 2018 Reply

    That’s great! Glad you liked it 🙂

nilesh jadhav - April 4, 2018 Reply

Neil .. Businesses wants quick results in Mumbai. Plz make content on LEAD GENERATION .

    Neil Patel - April 4, 2018 Reply

    Thanks for the suggestion 🙂

Jesse Kaufman - April 4, 2018 Reply

This is great for building new businesses by dominating the SERPs for a specific nieche keyword.

How do I apply this to my current business/website?

    Neil Patel - April 4, 2018 Reply

    The same exact way my friend. It doesn’t only work for a new business. These strategies can be applied to an existing business as well.

imran klgl - April 4, 2018 Reply

cool content
sir can you make a video of how to get high cpc low competition keywords

    Neil Patel - April 4, 2018 Reply

    Good idea, thanks for the suggestion!

Sifu Soggi Singh - April 4, 2018 Reply

Neil Pate, what do you mean pick an itch? Otherwise, very good video and I like your jacket – very practical for cold studio. BE THE BEST!

– Sifu Soggi Singh

    Neil Patel - April 4, 2018 Reply


    Sifu Soggi Singh - April 4, 2018 Reply

    Very good Master Patel

Thirteen Hales - April 5, 2018 Reply

Excellent video Neil! Super valuable info! Thank you! ✌️❤️💪😄👌

    Neil Patel - April 5, 2018 Reply

    Thank you very much 🙂

Arvind Balaji Kakade - April 5, 2018 Reply

Great informative tips and chunks of knowledge, thumbs up Neil! 🙂

    Neil Patel - April 5, 2018 Reply

    Glad you liked it!

Axath's Reaction - June 4, 2018 Reply

Hi Neil. Thanks for the video.
Now i m going to follow all your knowledge to grow my business..

    Neil Patel - June 4, 2018 Reply

    You’re welcome 🙂

Ken VanNortwick - July 29, 2018 Reply

Hey Neil, great video, love your excitement.

    Neil Patel - July 30, 2018 Reply

    Thanks a lot, Ken!!

Arts Wars GalleryDotCom - November 8, 2018 Reply

Hey, I just wanted to say THANK YOU for your amazingly thorough, insightful and helpful content!

    Neil Patel - November 8, 2018 Reply

    You are very welcome!

John Turle - March 30, 2019 Reply

Thanks so much Neil. Invaluable video.

    Neil Patel - March 30, 2019 Reply

    You’re welcome!!

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