How to Build Unique Links to Skyrocket SEO Rankings (2018) | Backlink Strategies to Rank on Google

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Do you know the #1 SEO ranking factor? It's building links. ►►Subscribe here to learn more of my secret SEO tips:
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Moz did a study. They interviewed SEO experts.

And you know what they said was the number one factor that impacts your Google rankings?


But unique links are tough to build. So how are you going to create them?

Today I'm going to share with you how I built over 23,000 unique links to And what's impressive about this is is purely marketing-related.

If I can convince other marketers to link to me, you can build links using the same exact tactics.

So let's break down how I built over 23,000 unique backlinks.

Go to BuzzSumo. Type in a keyword related to your industry. It'll show you all the popular articles based on social shares.

Take the articles that are in-depth and list-based and break down things step by step, and then create an infographic with that same information.

You can spice it up, add your own data to it, but, hey, the content is all right there in front of you.

When you create this infographic, you need to cite the source that you got all your information from this specific website, but it'll go viral.

Why? Because most people would rather look at an image than read thousands and thousands of words of text.

Use Infogram or Canva to help build your infographic, or you can use Dribbble, to hire a designer.

If you're going to pay a designer, it doesn't cost more than 500 bucks.

Now that you created an infographic, what you need to know is this: an infographic has to be super visual.

If it's data-rich, that's great. But if it has a ton of colors and is hard to look at, that's not good.

If your steps don't flow in a smooth pattern, that's not good.

Once your infographic is up and running, add an embed code so other people can take that infographic and put it on their website.

If they put it on their website, what does it do? It links back to yours.

If you don't know how to create embed code, use a plugin on WordPress called WP Embed Code Generator, and that'll just create the embed code for you so then that way people can just copy and paste and slap your infographic on their website.

Now that you got that infographic up on your website and people can embed it so that'll create backlinks, you need to get traffic to your site.

If you don't get traffic, no one's going to embed it.

I want you to go back to BuzzSumo and find that article that had all those shares.

Click on View Shares, and that'll break down every single person that shared that article on Twitter.

You want to email 'em, "Hey John; I noticed you shared this article on Twitter "called 101 Ways to Boost Your Traffic by author Neil Patel. "I have a similar infographic "that breaks down those points in a visual fashion. "Cheers, David."

Now that you're sending out these emails, you're going to get a lot of responses, people being like, "Yes, I want to see it."

Not only will they share it, but a lot of them will embed it.

Now, the next thing you want to do is go to Ahrefs, Put in that competitor article and see every single person who links to them and email them.

It's that simple.

And then once you have the audience, you want to create more amazing content, and I love using the Skyscraper Technique which Brian Dean invented.

Go to BuzzSumo again, you type in keywords, and you're looking for articles like 10 Ways to Double Your Search Engine Traffic, and you want to write more thorough articles, like 101 Ways to Double Your Search Engine Traffic.

You click on the View Shares. You hit up each of those people using an email.

You get them to share your articles. And then, boom, you'll get more traffic, more backlinks, and it'll keep rolling in and create this snowball effect.

You also want to do the same thing with Ahrefs. You go, type in your competitor URL, and you'll see all the people who link to them and which articles get the most links.

Write better versions of those articles and then email them again with the same email template and asking them to link to you. By doing those things, you'll get a ton of links.

Now, as you get this traffic coming to your website, you need to use a tool called Hello Bar.

Hello Bar makes it simple to collect emails, just like how I collect emails on with my exit pop-up.

Now, when you're collecting all these emails, what ends up happening is when you publish a new blog post, you can email all these people letting them know about your latest blog post.

They'll come back to your website, they're more likely to share it, more likely to read it, and more likely to link back to you.

If you need help with online or digital marketing leave a question or comment below and I'll be sure to answer!

About the Author

Leave a Reply 37 comments

Red-One DZ - January 23, 2018 Reply

hey neil great post as always i really feel lucky that i’ve found your website thank you so much
i have a question: is it safe to build links from bookmarking websites or social websites (like stumbleupon) ?

    Neil Patel - January 23, 2018 Reply

    Sites like stumbleupon and digg are fine. I wouldn’t do it with any bookmarking website where you have to pay 😊

    Red-One DZ - January 23, 2018 Reply

    thanks a lot 🙂

Nikhil singh - January 23, 2018 Reply

Hi Neil, Where do we put embed code of that info graphs, below the picture or somewhere else so that peoples who could grab the code easily.
Thank You

    Neil Patel - January 23, 2018 Reply

    Putting it above or below the infographic should work fine.

    Roshan Ingle - January 24, 2018 Reply

    But where exactly should this all be! You meant to create a new post with only infograph & code on it?

chirag hankare - January 23, 2018 Reply

Hey neil
Tell us about how to create manually high pr backlinks

    Neil Patel - January 23, 2018 Reply

    That’s a pretty long process, but I might create a video about it in the future. The short version is that you have to have something newsworthy to share. Knowing a few journalists doesn’t hurt 😊

Kk Ezekiel - January 23, 2018 Reply

Hey Neil, everytime I outreach to other people that linked out to a similar article, they respond thinking I want to guest post for them then they give me a price. How can I stop this

    Neil Patel - January 23, 2018 Reply

    I would recommend being very clear about your desire for a link from the very beginning. You could even say something along the lines of, “I write for my site and am not interested in guest posting at this time, but I’d be grateful if you’d link to this resource from one of your own blog posts.”

DoctorSashinaTV - January 23, 2018 Reply

Another amazingly helpful video! Thank you Neil!

    Neil Patel - January 24, 2018 Reply

    Thanks! And you’re very welcome!

xavier wesley - January 24, 2018 Reply

Another incredible technique, explained very well. Thank you

    Neil Patel - January 24, 2018 Reply

    Thanks, Xavier, appreciate the kind words!

Moritz Steck - January 24, 2018 Reply

To which page do you usually link to with your backlinks?
Homepage or to articles?

    Neil Patel - January 24, 2018 Reply

    It really depends on context. You want the referring page and anchor text to be relevant to the destination page.

The Cooper Scoop - January 24, 2018 Reply

Wow that is awesome I this is going to change everything for me. Thanks Neil!!

    Neil Patel - January 24, 2018 Reply

    I’m so glad to hear it! Love your channel name, by the way!

Faizan Tanoli - January 25, 2018 Reply

Keep sharing bro, i am in love with your videos😍

    Neil Patel - January 29, 2018 Reply

    I’m so glad to hear it, Faizan!

Shaon Ahmed - January 28, 2018 Reply

Which file will upload Infographics to my blog
.jpg .png .PPTX ?

Nick Cavallo, Esq. - January 30, 2018 Reply

Saw you on Billy Gene is Marketing yesterday. Great story and love your content! Thank you Neil.

    Neil Patel - January 31, 2018 Reply

    Thanks Nick! I appreciate your kind words.

Mandy b - January 31, 2018 Reply

Hi Neil, Thank you for uploading such a good video. 

Can you please suggest me how I can do this on “Loan” website? Sometimes I do not find accurate results. Moreover, can I get my keywords which are floating on page 2-5 on top #3 with this technique?

    Neil Patel - January 31, 2018 Reply

    You’re very welcome Mandy! I would drill down on longer-tail keywords. People who are looking for loans often get really specific, such as with dollar amounts and reasons for the loan. That might help you rank for more terms. Good luck!

Tech Nik - January 31, 2018 Reply

Please make videos on entrepreneur NEIL BHAI!

    Neil Patel - January 31, 2018 Reply


Chelimo Kevin - February 26, 2018 Reply

Whats up Neil, Awesome work n keep up.
I have been following up on all your posts. Please advise on whether buying links is good or bad. where can i get them? (best source) is it BHW?

    Neil Patel - February 27, 2018 Reply

    Hey Chelimo, I always advise against buying links. Get followers the organic way 🙂

Ivana Saninocencio - March 21, 2018 Reply

You’re awsome, thanks for the tips!!

    Neil Patel - March 25, 2018 Reply

    You’re more than welcome!


Best of best .. I always watch your every video .. thanks for Making such great informative videos

    Neil Patel - April 6, 2018 Reply

    Thank you!

Arno Pisspot - October 6, 2018 Reply

love you value Neil, i just feel you are screaming at me everytime i watch your videos. But i guess the value makes up for it. 🤷‍♂️ 🤷‍♂️ 🤷‍♂️

Bradley Doering - December 10, 2018 Reply

Going to try implementing this after exams and boost my site! I really love your content Neil, you’ve been so helpful. I’ve heard you say before that its pretty easy to rank on Youtube in comparison to Google – would it then be a good idea to turn these infographics into short videos and also embed them on the blog (maybe alongside the infographic) for an added boost? I would love to hear your opinion on this and any tips for ranking on Youtube.

Sahil Manocha - July 12, 2019 Reply

Hey Neil ! As you told to embed code under the infographics, can you please brief it out about how and where we need embed that code after generating it through the plugin though??

Thank you for such an amazing tutorial.
Looking forward to your valuable reply.

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