How to Write a Blog Post From Start to Finish | Neil Patel

In this video I’m going to share with you how I write a blog post – from start to finish. Have you read any one of my blog posts and found that they all follow a similar format? And it’s not out of a coincidence. It’s for a reason. Because that formula helps me generate at least 37 thousand visitors per blog post.

Do you want to know this formula and how I write a perfect blog post? It works for a B2B, B2C, a personal or corporate blog. It’s the best blogging formula out there! And today I’m going to share with you my formula for a perfect blog post.


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I'm gonna share with you the perfect formula that I follow for my own blog. It works for a B2C ,B2B, a personal blog or a corporate blog, it works for everything. I kid you not, it is the best formula out there. First tip: Start off with a title. Don't just start writing a blog post, unless you have the exact title, do not write your blog post.

The second step that you need to follow when it comes to writing a blog post is the introduction. In your introduction, you need to hook people with a bold statement. It's also about talking about what's gonna be covered in the post. Just give them a quick overview on what you're gonna teach them, is a great way to hook them in, as well, to get them to go more into your blog post, read more, and ideally, even leave a comment at the end of your post. Now that we got the introduction done, let's get into your body. Your body should include subheadings. Keep in mind, you want your content easy to skim. If people can't skim it, you're not gonna do well. In your body, use subheadings, and keep your paragraphs around five to six lines max. In addition to that, when you're writing your content in your body, you'll notice that at least on, I link out to other people. That's part of my formula, it's not just about linking to your own site, it's about linking to other sites. Because what happens is when you link to other websites, you open up your sources, you're citing them, it creates more credibility for you, makes you and your business look more as an expert, and that's what you wanna be perceived at when you're writing content.

Last but not least, you wanna wrap up your post with a conclusion. The conclusion summarizes what your post was about, and you end your conclusion with a question. By ending with the question, more people are more likely to leave a comment. When they leave a comment, it creates engagement. By getting engagement, you're much more likely to generate sales. If people read your blog but they don't engage with you, they're not likely than to become a lead, or buy your products, or your services. So it's really important you end with a question. And here's what we found with conclusions. Brazing Crazy Egg, we use a scroll mat feature, and what we found through testing was, a lot of people read blog posts, when they first land on them, they quickly scroll to the bottom, check out the conclusion, and then they go back up and read the rest, assuming they like the conclusion. So with your conclusion, make sure you label it "Conclusion". Don't get fancy, keep it simple. Just call it a good ole' conclusion. And that's my formula to writing blog posts! It's not that hard. Now one thing I did mention within this whole process of writing blog posts, that you need to link up to other sites. And here's a bonus tip: I know this goes a bit above just writing, but very few people do it. When you link up to other people, it flatters them. People love getting back-links, because when you link out to someone, it drives in more traffic. Especially when you're linking to them in a positive way. Hopefully you're not bashing people in your blog post. Stay above that. So when you link up to them, shoot them an e-mail. "Hey Curtis, I have to say I am a huge fan of your work, so much so I linked out to you in my latest blog post. You can check it out here. Cheers, Neil. P.S. If you shared it, it would make my day". That's it. A lot of people who get linked out to, including me, don't mind sharing articles on Twitter. It drives the blog owner traffic, and it makes the person you link to look great!

#NeilPatel #Blogging #ContentMarketing

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Leave a Reply 23 comments

Anand Iyer - January 24, 2019 Reply

Tip: Before even you start writing a blog post, think about the KEYWORD that you want to rank for and the AUDIENCE that you want to target. If the content is relevant to your audience then there are higher chances of conversion / traffic. Start with Ubersuggest or SEMRush to find out keyword volume, keyword difficulty and competitor analysis and then start writing better content optimized for that keyword.

    Mike Kollin's - Crack The Female Code - February 20, 2019 Reply

    @Neil Patel I’m a dating and relationship coach / highly trained in NLP, Psychology, Hypnosis and Human Behavior. I Love the word Awesome. So I am thinking of doing a long tail like this? “How to have an Awesome Relationship!” P,.s, just started your video so haven’t finished it or gone to your blog link yet. But will a.s.a.p. thanks for the Great Video’s Neil! 🙂

    Bishal Ale - June 20, 2019 Reply

    Anand Iyer THANKYOU SO MUCH.

    malak alby - July 12, 2019 Reply

    How I can get an effective keyword?

Promothash Boruah - January 24, 2019 Reply

Hey Neil, Your ideas helped me generate more visitors then any of my previous techniques.

    Neil Patel - January 24, 2019 Reply


Neil Patel - January 24, 2019 Reply

Comeback to this video whenever you want to follow my formula for writing a blog. Did you find some tips you might have been forgetting when writing? If so what were they?

    Harsh Singh - June 12, 2019 Reply

    Sir mera blog kaisa plz sir vist this

    Rahul Pandit - July 8, 2019 Reply

    No but i want to start with a good one

Teh Beng Hwa - January 24, 2019 Reply

Your sharing is on point Neil! Conclusions that ends with questions will mostly encourage engagement

    Neil Patel - January 24, 2019 Reply

    Thank you!

Manav Singh - January 24, 2019 Reply

Bonus tip: Learn copywriting!

    Manav Singh - January 30, 2019 Reply

    @Abhishek Verma I don’t use twitter bro.

    Manav Singh - January 30, 2019 Reply

    @krishna chaitanya copywriting is selling through written words. It’s persuasive.

    Skills4Rizq Institute - June 2, 2019 Reply

    are you seo specialists

Dr. Angie Stones - January 24, 2019 Reply

Ok, you convinced me…Will start a blog this weekend. Have to incorporate with videos I guess. Capitulated. 🙂

    Your worse enemy - March 30, 2019 Reply

    whats your blog called?

    Mary Kim - April 29, 2019 Reply

    I think I know what you’re looking for – exquisite content that appeals to your target market. Am I right? I guess you also look to receive original work, correct?
    Here’s what you get when you order content from me:
    • Properly researched content with valuable stats
    • Original work – NO PLAGIARISM
    • Ghostwritten work – the content is 100% yours. I claim no rights to it
    • Super-fast turnaround
    As a writer, my services include creating original blog posts, product descriptions, product reviews (including book and movie reviews), social media posts, press releases, and more. With my vast experience (over 8 years) in web content writing, I can transform a boring post into that irresistible piece that visitors want to keep reading, and I can introduce an effective CTA (call to action) that they will want to act on.
    Whether you need a playful, friendly tone or a professional, more serious tone, making the transition for me comes naturally. And if you want a blend of the two, I will offer you just that.
    With my help, you will be able to boost your viewership and build a strong online presence that will make your brand not only popular but also trustworthy. I will work with you through every step to help you realize this dream.

Ody Arias Zerivitz - April 1, 2019 Reply

Neil, I want to start a Blog for a dental practice that I manage. My intent here is to get our name out there, engage people, and become more visible. I will write about the various travels that our Doctor takes, food, health and some dental topics….Would you please share your thoughts on this idea?

Samantha K. - June 5, 2019 Reply

Yes but haven’t made the blog public yet

Bharathi shree - June 7, 2019 Reply

Yes, I’ve written one

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