How to Create a Digital Product That Generates (AT LEAST) $100,000 Per Month

Today, I'll teach you how to create a digital product that generates at least $100,000 a month. ►Subscribe: to learn more secret SEO tips.
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The good news is, when you promote a digital product, you pretty much have something that has 100% margins. So, when you're doing advertising, you're selling something. What're your costs? Pretty much nothin', it's just the hosting, after you create the product, of course. So, let's get started.

The first step, what industry should you enter? And, I'm going to go quick, because there are so many slides. I picked the digital marketing industry. Can you see what's wrong with the digital marketing industry? It was too late when I started. If I chose something like nutrition, I would'a sold so many more eBooks, so many more video courses. You see why it's so much more popular. You go to Google Trends, type in a niche, like flashlights, and you can see how popular something is.

Alright, so first off, I can't emphasize this more than anything else, build something you can be proud of. It's longevity; you'll be happy when you create something that you can put your face on. You know those affiliates that are like, "Oh yeah, I don't anyone knowing this is my company." Don't build a product if you can't tell people it's your company. If you can be proud of it and put your face on it, you're good to go.

Alright, so here's a few lessons I learned. A customer should be able to finish your product within three months, but not quicker than one month. When you have a digital product when they finish it before one month, what happens? Too many refunds. When it takes more than three months, what happens? They think it's too much work. You guys can all relate to that. If you tell people it's too much work, are they going to do something? No, that's why affiliates don't start their own e-commerce companies, it's very rare, and the guys who I do, look at starting e-Commerce companies.

It was funny, I met one guy who was selling this anti-aging cream, and he was crushing it on Facebook. He was doing literally, over $4 million a month. He ran out of anti-aging cream. You know what he did? He went to Costco and filled up Neutrogena cream in his bottles, and I'm like, "Oh." He's like, "I gotta pay my Ferrari bills." It's sad, but it's quite funny at the same time. So, another thing I learned, videos, and audio files, and worksheets have more value than text-based documents, so pay people to create these videos and audio files for you.

Then you have to figure out how much you should charge. In general, you don't want to charge less than a thousand bucks. A thousand dollars is a good starting point, because when you start charging a thousand dollars, you can end up generating quite a bit of cash from Facebook, and typically for every dollar you spend, if you stink at Facebook ads, you should be able to generate $2, so a dollar in profit. If you're good, you'll be able to do $3, for every dollar you spend, so two bucks in profit. If you're really good like I've seen a few guys, they're doing $5 in revenue for every dollar they spend, and they're doing it in quantity on Facebook, where they're spending, 20, $30,000 a day.

The first thing is, is if you want people to buy from your site, you have to collect emails. I go into a lead magnet. Right here's example, Ramit Sethi, how he collects emails.

I'm going to let you a little secret. Have you ever wondered how I get to a million visitors? I talk about how I use infographics, and I pay people pennies on the dollar for the infographics. And then I give you an overview of what you're going to get. $22,000, that's a lot of money for all this stuff. Would you say that's a good deal at 5,000 bucks?

Thank you, everyone, for having me. So if you like this video, like, comment, share. I do appreciate it, and if I can ever do anything to help you out, genuinely, even it's giving you some advice. I don't care for the money, leave a comment below, and I will do my best to try to help you out and answer all your questions. Thank you for watching.

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Leave a Reply 33 comments

Discover Your Awesomeness - November 27, 2018 Reply

*The fear of death follows from the fear of life. A man who lives fully is prepared to die at any time. :)*

    Neil Patel - November 27, 2018 Reply

    Good quote 😉

    Discover Your Awesomeness - November 27, 2018 Reply

    @Neil Patel Thanks! 🙂

    Ivan Jankovic - January 6, 2019 Reply


Brian Tobias - November 27, 2018 Reply

You’re the man Neil! I think starting a course around what you’re really educated on is the way to go in this day and age

    Neil Patel - November 27, 2018 Reply

    It can do really well!

    Dorothy McQueen - November 28, 2018 Reply

    Or apprenticeships

Electrolytes22 - November 27, 2018 Reply

Already watched this on another channel but it’s very informative thanks Neil. 👍🏽👍🏽

    Neil Patel - November 27, 2018 Reply

    Glad you liked it!

B.A.B.Y Investments - November 27, 2018 Reply

*One question: given the fact that we already have a digital product (investing course) in the making, should we wait until we hit a certain number of subscribers or should we release it right away?*

    Neil Patel - November 27, 2018 Reply

    Test with a small segment of your current subscribers to see how it goes and to get feedback

Anja 1111 - November 27, 2018 Reply

Thank you for so generously sharing your knowledge Neil, I appreciate you!

    Neil Patel - November 28, 2018 Reply

    You are very welcome!!

MulherModerna - November 27, 2018 Reply

Ganhou mais uma Inscrita. Tô amando. Quanto conteúdo de qualidade

    Neil Patel - November 28, 2018 Reply

    Que bom!! Valeu!

Rodrigo Abdala - November 28, 2018 Reply

Neil great content! Do you have videos about fashion ecommerce? Something to recommend?

    Neil Patel - November 29, 2018 Reply

    I am not too familiar with the niche. However, if it is something you really love then you should go after it!

Az Samad - December 1, 2018 Reply

That was an amazing video, just finished watching it once – am gonna watch it again & take more notes. Thanks Neil!

Veena V - Youtube Coach - December 4, 2018 Reply

LOVED this! I actually signed up to one of your webinars and wrote in the chat box to test what you said, your VA’s were there live 🙂

    Neil Patel - December 4, 2018 Reply


    Good Morning Bharat - February 5, 2019 Reply

    Are you network marketer

Eamon Shields - December 5, 2018 Reply

Thank You for this Neil !! Am am currently testing webinars for physical products (supplements) and throwing in an info course with it. I think it’s super untapped. Any thoughts on this ?

    Neil Patel - December 5, 2018 Reply

    Test it. See how your target audience responds.

Eamon Shields - December 5, 2018 Reply

Do you think webinars and info products would convert well in spaces like Anxiety, weight loss etc ?

    Neil Patel - December 5, 2018 Reply

    Only testing it out will let you know for sure.

Neeshu S - December 10, 2018 Reply

Is there really an audience they seem to be dead not responding not laughing

eliud takona - December 15, 2018 Reply

Thanks alot Neil.This was very helpful.

Yasha Harari - March 15, 2019 Reply

Neil, that was fantastic. Thanks for posting it. I’ve shared this with someone who has since jumped into building a new brand, and they’re enjoying their work immensely.

    Neil Patel - March 17, 2019 Reply

    That is great!

Deepa Bala - May 10, 2019 Reply

Awesome! I Neil down to your knowledge 🙂

Sasha Amore - May 12, 2019 Reply

@Neil Patel Thank YOU Neil!!❤️🔥✅💯🌟Great info… this is priceless

    Neil Patel - May 12, 2019 Reply

    You’re very welcome!

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