Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

There are Facebook ads and Google ads, which one should you use?
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Google is intent based. People type into Google what they are looking for, such as "cheap hotels in Las Vegas". So when people type in what they are looking for, if you have an ad that solves their problem, they will convert.

If you are an intent based business that sells products or services to people who want to solve a specific problem, then Google is a great fit.

Facebook, on the other hand, is for targeting a broad audience. For example, you can target people who are interested in cars, beauty or any other market out there.

So if you have a product that appeals to a mass market, Facebook can be a great fit for you.

From your ad, you can send people to an informational page that educates the consumer on why they should learning more about your product or service.

After they are educated it becomes easy to sell them.

With Facebook, if you are selling a low-end product you can just send people directly to your product landing page, but it tends not to convert as well compared to sending them to an informational page first.

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    38 comments
    Pankaj Sharma says August 3, 2017

    Nice, There can be a longer video on this topic with more details.

    Reply
      Neil Patel says August 3, 2017

      Yes, I will create one.

      Reply
      Pankaj Sharma says August 3, 2017

      Neil Patel nice πŸ˜ŠπŸ‘

      Reply
    Abhishek Rajput says August 3, 2017

    Neil how can I share my artical on all social network in one click

    Reply
      Neil Patel says August 3, 2017

      I will create a video on this πŸ™‚

      Reply
    Amrit Virk says August 3, 2017

    hi Neil, this info is very helpful. Thanks for sharing. πŸ‘

    Reply
    Omkar Gosavi says August 3, 2017

    Hey Niel Really appreciate your efforts for creating such informational videos for all digital marketers πŸ‘

    Reply
      Neil Patel says August 3, 2017

      Thanks Omkar.

      Reply
    Anand says August 3, 2017

    Google=Pull
    Facebook=Push

    Reply
      Neil Patel says August 3, 2017

      Good way to say it.

      Reply
      gioia221 says June 4, 2018

      literally all I wanted to know. Thanks!

      Reply
    Sanjay Shinde says August 3, 2017

    Excellent. So many things to learn ! Thanks Neil.

    Reply
      Neil Patel says August 3, 2017

      Thanks Sanjay!

      Reply
    Jugad sen says August 4, 2017

    hey neil, bro you are like on steroids, pumping content every day ( my FB timeline is flooded with your content ).. is this some kind of challenge you have given yourself

    Reply
      Neil Patel says August 4, 2017

      It is. Goal is to grow by double by year end

      Reply
    Anil Salvi says August 4, 2017

    Thanks Neil….for very useful video ( Facebook Ads vs Google Ads)

    Reply
      Neil Patel says August 4, 2017

      Thanks Anil

      Reply
    Benzaki Mohamed says August 4, 2017

    Great thanks Neil- Please, can I use Adwords for Teespring?

    Reply
      Neil Patel says August 5, 2017

      Assuming you are talking about t-shirts, yes.

      Reply
      Benzaki Mohamed says August 6, 2017

      Exactly

      Reply
    Retro Events & Marketing says August 5, 2017

    Thank you! I was just about to search Youtube for ways to advertise on Google, and this came up in my subscribed videos. Perfect timing! Very informative.

    Reply
      Neil Patel says August 5, 2017

      πŸ™‚

      Hope you found it useful.

      Reply
    Jitendra Vaswani says August 6, 2017

    Hey Neil Please use good mic, there is lot of noise in the background. BTW video is killer loved it πŸ™‚

    Reply
      Neil Patel says August 7, 2017

      Will work on fixing it

      Reply
    #Break30 Golf School says August 9, 2017

    Love all your video’s! This one has me puzzled. I run a golf school, which would you recommend? Thanks, Your biggest fan! Greg

    Reply
      Neil Patel says August 11, 2017

      Google AdWords.

      Facebook can also work well, but Google should work better.

      Reply
    Ramakrishna G says August 31, 2017

    Hello Neil, I am a fan of you. I follow your videos, seminars regularly. Thank you for sharing information

    Reply
      Neil Patel says August 31, 2017

      Anytime. Thanks for following everything I put out πŸ™‚

      Reply
    Keith Hunt says March 30, 2018

    Very helpful! Thanks.πŸ‘

    Reply
      Neil Patel says March 30, 2018

      You’re welcome!

      Reply
    Dharam Patel says April 22, 2018

    Really very helpful information.thanks for sharing such a valuable information.

    Reply
      Neil Patel says April 23, 2018

      You’re welcome!

      Reply
    AM says May 14, 2018

    Thank you neil

    Reply
    pin 2 says May 31, 2018

    what’s about twitter ad/LinkedIn ?

    Reply
    Vinayak aheer says June 8, 2018

    thank you Neil I have an questions which is cheaper FB or Google?

    Reply
    The Guerrilla King says June 21, 2018

    Dude is the truth… Been rocking with him for a sec and I always get results when I run a campaign

    Reply
      Neil Patel says June 21, 2018

      Yes! Happy to hear that!!

      Reply
    Rich Ruelas says June 28, 2018

    Thanks Neil for a to the point, well explained topic (-“

    Reply
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