SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google

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Today I'm going to share with you all of my war stories about getting banned by Google. ►►Subscribe here to learn more of my secret SEO tips:
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These are the top SEO mistakes to avoid, and if you don't, you're going to get banned.

Tip #1: Avoid building links through WordPress themes.

Some people are still doing them, and they think it works.

Back in the day, I had a web hosting website. I never provided web hosting, but, I ranked number one on Google for the term web hosting.

That's one of the most competitive terms.

Everyone's going after it because they want affiliate commissions for HostGator, Bluehost, GoDaddy.

You name it.

Instead of creating my own themes I bought domains that had hosting in it or the term web hosting and then bought a ton of WordPress themes.

I bought all the popular WordPress themes that were already out there and got them for little to no money.

Within six months I shot off to the page of Google for the term web hosting.

Within another three months, I shot up to the first spot.

And you know what happened?

Google eventually banned the website.

When I was ranking number one, I was generating over a $100,000 a month in affiliate income.

That was great.

I didn't even spend more than $50,000 buying a ton of these sites, and I did that over a period of six months.

So the income that I was generating was massive compared to my investment.

But I got banned.

I learned, don't do shady link affiliate tactics.

Tip #2: Avoid expired domain names.

There was a domain named after a park, and I bought it because it was about the civil war in America and it had a bunch of EDU links.

All I did was to a take ancient domain name that had a ton of authority and change it to casino-related stuff, and, boom, I popped up in the top three spots for the key term "online casino" and "casino."

That's crazy, right?

Eventually, Google figured it out, got banned, lost all my money.

I stopped using those tactics because it's not good in the long run.

If you're not sure if you're SEO strategy that you're using is going to get you banned or not, leave a comment, and I'll tell you if you should be doing more of it or less of it.

The last thing you want to do is put all this time and energy like I did and then get banned.

Think long term.

Tip #3: Avoid writing the same content over and over again.
After a while, you run out of topics to produce. So you just regurgitate the same stuff over and over again.

Instead, what you should be doing is updating your old content and changing it to 2017 to 2018 and making the tools more thorough.
Delete the old ones that no one uses anymore.

In your blog, you probably already have regurgitated content, so go into your Google Analytics, look at the one that gets the least amount of search topic, and redirect to more popular topics.

Combine the content, make it more thorough, you have less duplicate content and take all your old material that's bad and no one's reading anymore, and delete it.

When you do that, you're going to get way more traffic, you're not going to get penalized, and it's going to grow quarter over quarter continually.

Avoid these three SEO mistakes and in the long run when you measure your growth, year over year, you should be going up.

Think long-term, and stay away from short-term tricks and tactics like I was doing.

It's about longevity. Follow these tips, and you will have longevity.

About the Author

Leave a Reply 27 comments

Charles Floate - February 20, 2018 Reply

That WILL get you banned.. If you’re Neil Patel and Google want to make an example out of you* – Because none of these examples he was actually banned by Google’s algorithm.. Just people manually reviewing the site. So yeah, they did work, and no, Google isn’t that clever.

    Ali Khavari - August 19, 2018 Reply

    Charles Floate finally 😉

Gaming Gajju - February 20, 2018 Reply

Great Video My Coach Neil

Ask YouTube - February 20, 2018 Reply

does web2.0 linkcycle & directory summision is still working …

    Neil John Dan Fedillaga - October 10, 2018 Reply

    I’m not Neil Patel but we just did a case study for this one it doesn’t work anymore – quality referring domains overpowers tons of backlinks even if the backlinks are coming from related websites.

    thats our result, want also to know what are others peoples opinion. coz, to be honest, based on personal experience last 2 months, the web 2.0 links you can buy are completely useless

BUSINESS KING - February 20, 2018 Reply

sir plz make a tutorial guide on how to get traffic and rank higher for a new blog.

CVM Solutions - February 20, 2018 Reply

Question for you, Neil:

I regularly update old content, such as title, body, images, etc. However, I don’t update my URL when it includes an older year. Is it a best practice to update the URL when applicable (i.e. /list-2017 -> /list-2018), or will this negatively impact my rankings?

    Pritam Pawade - September 29, 2018 Reply

    Simply remove the year from the URL

jatt saab - February 20, 2018 Reply

hey niel which one is good Shopify or Amazon FBA to start in 2018

T. Thomas - February 20, 2018 Reply

Can you discuss the metrics you look at when buying a:

website, expired domain, or even a plugin ? Thanks

TrickzMan - February 20, 2018 Reply

Is it good to choose expire domain for event blogging. Because its run only 5-10 days . please help me sir.

Thank you

I am Broke but - February 21, 2018 Reply

I watched one of your videos and I was literally sold to your channel…. You uber good 👌(new subbie)

Saurabh Darade - February 21, 2018 Reply

*I am waiting for your Shopify video*

Julius Trismegistus - February 21, 2018 Reply

Thanks, Neil! I keep learning every time you produce content like this.

May I just ask: do you think I will be penalized if I take a content from my blog, copy it and use it to guest post to another blog with that same content if I’m linking back to my own blog with that content?

Do you think either of us will be penalized?

Again, thanks for sharing your wisdom, Neil. TRULY APPRECIATE IT.

Techy Gears - February 22, 2018 Reply

Neil Sir ,

Please tell How to Rank Article??

Csaba Szabo - February 23, 2018 Reply

I’m looking forward to hearing about your resounding bankruptcy.

Kilian Schulz - February 25, 2018 Reply

boy you motivated me to do black-hat techniquees 🙂 six-figures???

    Neil Patel - February 27, 2018 Reply

    Just be careful! 🙂

    catch fish - May 10, 2019 Reply

    @Neil Patel most people wont see 6 figures in their life

khushal singh - March 20, 2018 Reply

I think you confused alot,, want to listen to continuously 😂

Dr. Sebi Inspired - Mucusless Diet Center - March 24, 2018 Reply

LOVE YOU NEIL!! Sent an email to your group with a request. Sam Davis.

    Neil Patel - March 25, 2018 Reply

    Thanks for the support!

Andy O Dea - October 21, 2018 Reply

Hi Neill, could you tell me what is the most accurate software or sights to use when researching low competition keywords with good search volume to rank YouTube videos. best suited to a channel just starting out. Thanku!

Manny Velez - December 7, 2018 Reply

Neil spittin’ that truth…. Keep it up!

COMMANDER VLOGS - February 7, 2019 Reply

Some great tips man. Thank You. 🙂
What do you think of answering quora questions with links to relevant YouTube videos?

    Neil Patel - February 7, 2019 Reply

    It could work. Worth testing for sure 🙂

G Mail - March 6, 2019 Reply

Wow!! You I haven;t heard that phrase in a long time. . . “longevity”. Everyone needs to stop a moment and give this thought some consideration as it will make you a success with time.

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