Facebook Groups for Business 👉 (27 Hacks and Tips)

So you finally started to focus on Facebook Groups for your business. Great! In this video, I'm going to share 27 different tips and hacks so that you can master Facebook marketing within your groups.

We'll cover three specific areas:

1. Growing your group (0:48)
2. Increasing engagement within your community (3:09)
3. How to use your Facebook group as a tool within your business (11:49)

You'll learn things such as how to get people to automatically join your group, how to utilize your group to build your email list, and even how to get the members of your group to tell you exactly what they'd want to pay for.

I've personally built several Groups on Facebook, and they're an extremely powerful asset that you can have within your overall business. More than business and money, however, it's a great way to really connect with your target audience and true fans, and a platform to test new ideas, pre-sell your upcoming products, and survey your target market so that you can remove the guesswork when it comes to what actions you need to take next.

Items and Resources Mentioned in this Video:

👉 The Smart Passive Income Community:

👉 Will It Fly:

👉 My email marketing tutorial:

👉 MeetEdgar: (note: this is an affiliate link and I do get a commission if you choose to go through this link)

And here's a breakdown of where all of the specific tips are located within the video for your convenience:

Growing your group:

1. Make joining a part of a step-by-step process (0:51)
2. Put a call to action to join in your email signature (1:23)
3. Create a handy short link for your facebook group (1:44)
4. Mention that short link organically in your content (2:05)
5. Link multiple Facebook groups together (2:23)
6. Feature community members outside of the group (2:51)

Increasing engagement within your community:

7. Thank your most engaged community members (3:12)
8. Promote people to admin or moderator (3:32)
9. Publish behind the scenes content (4:09)
10. Propose a choice for your members to select (5:01)
11. Share an actionable, quick win (5:36)
12. Run a poll (6:02)
13. Start a debate (6:36)
14. Quiz your group members (7:05)
15. Go live on video (7:36)
16. Control spam with strategic posts (8:41)
17. Automate (9:51)
18. Show your members how to manage notifications (10:26)
19. Always be this (11:12)

How to use your Facebook group as a tool within your business:

20. Group insights (11:51)
21. Create a (more targeted) poll (12:35)
22. Crowdsourcing within your group (13:27)
23. Create events for upcoming launches (13:44)
24. Ask for volunteers (14:21)
25. Validate upcoming business ideas (14:50)
26. Build your email list from your group (16:03)
27. Setup onboarding questions for new members (16:52)

And lastly, be sure to answer in the comment section below: what are you struggling with right now? I'd love to help

Building an email list? Watch my latest video: "How to Get More Email Subscribers (17 Lead Magnet Ideas)":

About the Author

Leave a Reply 32 comments

Pat Flynn - January 29, 2018 Reply

Hoping this video helps you on your journey to build a thriving Facebook Group for your online business. Let me know what you think in the comments below! Do you like this style of video?

    Bronwyn Lawson - January 30, 2018 Reply

    I like the style of the video a lot. It was energetic and fun.

    Alison Marsh - February 5, 2018 Reply

    This is awesome stuff!! We have a group of almost 1,000 member, and I am always looking for new ideas for them! Thank you Pat!! You seriously rock!!

    Helen Bright - August 17, 2018 Reply

    Loved it. To the point and that you showed us how it looks on screen with REAL actionable tips that work. Also loved the giphs in between at the beginning. Made me laugh! humour helps us learn!

    muhepa Joseph - December 4, 2018 Reply


    muhepa Joseph - December 4, 2018 Reply


Kindlepreneur - January 29, 2018 Reply

Nice job. Your communities are some of the best places, to include your Book writing community as well.

    Cheryl Rodgers - January 29, 2018 Reply

    Dave, good to see you here responding to a Pat Flynn video. I’m loving the online community that I’ve labeled in my files as “Business Builders” all connecting and supporting each other, a model of abundance vs. competition. So cool and inspiring.

    Kindlepreneur - January 29, 2018 Reply

    That sounds great. yeah, Pat is one of the best and his communities are well run. I’ve been a part of his Book community every since it was created – way too many years ago…haha.

Mike Lasswell - January 29, 2018 Reply

The question I see fairly frequently is whether to build a Facebook group around a business, or around the personality / person? What would you say are the benefits and potential challenges for either kind of group?

    Jimmy Le - January 29, 2018 Reply

    Mike Lasswell he actually goes into this in his Byob free course about the pros and cons of a personal brand or a company brand.

Richard Ortiz - January 29, 2018 Reply

Had to pause while I go make myself a bowl of chili. I know this is going to be good.

Dade Ronan - January 29, 2018 Reply

WOW so many actionable tips. Thanks so much Pat. This is exactly what I currently needed to help many of my client’s Facebook groups. You are #TotallyAwesome.

    Pat Flynn - January 29, 2018 Reply

    Wonderful Dade, that’s great to hear!

Diana Tower - January 29, 2018 Reply

YouTube suggested this video and you really dished out the tips! Thanks Pat!!

Sidenote: I joined Power Up Podcasting about 4 months ago and I’m thrilled to have launched my podcast! Thank you so much for making that course!!

Back to this video…

As a Community Strategist I loved the tactics that you shared to help create a positive experience for your members on FB. And I love how you showed screenshots as well. Not to mention your bloopers…Hilarious!

One thing that not many people seem to talk about though is when and IF a free Facebook group is actually a good fit for your business in the first place.

I’d love to know your perspective on this Pat.

Pulling the trigger on a community can seem like a simple decision but many people don’t fully understand the amount of time and energy they require on a weekly and even daily basis.

For many entrepreneurs (especially those starting their business on the side) their limited time and energy is better spent growing their email list with stackable traffic sources (like guest posts, podcast interviews etc).

I discussed this in a recent guest post I wrote for GrowthLab.com and the #1 response in the comments was relief at having permission NOT to create a free group (at least yet). Apparently a lot of new entrepreneurs worry about this.

If anyone is on the fence for creating a free group, you can check out the article here: https://growthlab.com/a-free-facebook-group-isnt-the-magic-bullet-you-think-it-is/

Not only do I use a Jurassic Park metaphor to make my point (Jeff Goldbloom in da’house)…I made my own GIFs for the occasion. True story. 😉

Looking forward to seeing more of your videos Pat! I hit the bell!!! Ding!

    mbonillo email - April 30, 2018 Reply

    Diana Tower your site is great, I’ve pinned the post on this topic!

Prof Numéric - January 29, 2018 Reply

Biggest struggle right now : My day time teaching job 🤷🏻‍♀️

    Stephanie Newton - May 13, 2018 Reply

    Prof Numéric that was my struggle at one point too (plus I’m a single mom and couldn’t build things on the side before quitting). See if you can get a one on one client base from which to pay your bills, then you can quit the day job and work on other aspects of your business on the side of your client time ❤️

Nana Pennypockets - January 29, 2018 Reply

I’m getting ready to start a Facebook group and you’ve given me some great ideas and helps. Thank you so much.

The Bite Shot - January 29, 2018 Reply

Pat, you’re a generous genius!  Just put a few of these into place today…and surprise, surprise…they work! 😉  Thank you!

Ray Edwards - January 30, 2018 Reply

Very timely, Pat – and very helpful. You rock!

Blessed or Messy w/ Franki - January 30, 2018 Reply

Thanks. Great tips. The tip that I can see using immediately is attaching it to an email signature. Cheers.

Blessed or Messy w/ Franki - January 30, 2018 Reply

Thanks. The tip I can see using immediately is adding my Facebook group link to email. I also didn’t know that there was a way to check who post and or contributes the most in a group. Lots of good info shared.

Monique Worotny - February 2, 2018 Reply

Pat thanks for reminding people that social media is there to be social. Posting only ads for your business is not giving value to your audience and the fastest way to watch your numbers go down.

In answer to your question, love this style of video!

    Amna Arshad - April 15, 2019 Reply


Sue B. Zimmerman - February 7, 2018 Reply

So many great tips. Thanks, Pat!

    Pat Flynn - February 7, 2018 Reply

    Thanks Sue! I appreciate you!

Sherri Belmar Theis - March 23, 2018 Reply

Thank you Pat, this was very helpful!

    Pat Flynn - March 23, 2018 Reply

    So glad! 🙌🏼

Get Fit with Gosia - March 28, 2018 Reply

Thank you very much for this video! I have a FB group but I would like to have more engagement. I will definitely be using some of your tips.

Fabric Trove - April 4, 2019 Reply

Biggest struggle right now is finding the right people I trust to bring into help run my business.

Trina Deboree Teaching and Learning - June 8, 2019 Reply

Pat, is there a way to go back and look at the responses to your questions AFTER you have approved your member? And thank you for this video! Very helpful, as always!!

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