How to Find the Right Keywords to Rank #1 on Google | Powerful Keyword Research Tools for SEO (2018)

I rank number one for one of the most competitive keywords out there on Google. ►►Subscribe here to learn more of my secret SEO tips:
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Can you take a guess what it is?

It's online marketing.

Guess how much money that one keyword makes me?

Little to nothing. Why? Because I picked the wrong keyword to rank number one for.

Today I'm going to share with you how to find the right keywords to rank number one on Google.

The first tip I have for you is to put your top competitor's URL in semrush.

Semrush will show you the most popular pages that your competitors are getting traffic for.

This will give you ideas of what your competitors are doing and how you can find the right keywords to rank for.

If your competitors are bigger than you, they probably know what they're doing, and they're probably going after keywords and traffic, that convert into leads and sales.

Once you've figured out their most popular pages, take those pages and put them into ahrefs.

Ahrefs will show you how many links each of those pages have, and you know what the hardest thing is to do?

Build Links.

What you want to do is look for the most popular pages that have the least amount of links.

Those are the pages you should be focusing on first.

It'll give you ideas on all the keywords that your competitors are ranking for when they don't have a ton of backlinks.

That'll give you an idea of the right keywords you should be targeting first, because not only will they drive you a lot of traffic, but they're the lease competitive because you don't have to build backlinks.

The second tip I have for you is to use Google Search Console to find the right keywords to rank for on Google.

Did you know that Google gives you a free tool that helps you rank number one?

It's called Google Search Console.

It breaks down all of your rankings, the keywords that your pages are getting traffic for, and even the positioning as page 1, page 2 and page 3.

It breaks down exactly where you're ranking.

The cool part about Google Search Console keyword planner is when you dive deep into each of your pages using the search analytics, it shows you all of the impressions that you're getting for keywords that you're on the bottom of page one for.

You want to go after the keywords that you're at the bottom of page one for because it's way easier to rank number one for a keyword that you're already on the first page for, versus going after a brand new keyword that you're not even in the top hundred for.

Going after a brand new keyword that you're not even in the top hundred for is a lot more work than going after one that you're already on the bottom of page one for.

Google Search Console can show you keywords that you're not even trying to go after, but yet they drive traffic, and they convert visitors into customers.

Go to your landing page, and make sure that those keywords are in your title tag, your meta description, your heading tag, and within the content of your page.

By doing that, you'll slowly start increasing your rankings for those pages that you're at the bottom of page one for.

The last tip I have for you to find amazing keywords is to use Google Trends.

It's another free tool by Google.

It breaks down keyword traffic from web images, news.

This breaks down what keywords are climbing in popularity, and you wanna go after the keywords that aren't popular but are climbing.

For example, Apple has a ton iPhones, right?

If they're going to release the iPhone 100, you want to talk about it before everyone else is talking about it, because the moment you're one of the first adopters, one of the factors that Google has when it comes to rankings is time.

It's hard to outrank older pages.

It's not impossible, it's just harder, so why not be one of the first people to blog about new terms that aren't popular yet.

Try to blog about new upcoming keywords, because you're not going to get traffic from them right away, but in two, three months, or even a year, you're going to be dominating, because no one else went after those keywords before you did.

Just think about green tea, and acai berries, and all of those hot crazy nutrition terms.

Yes, they're really popular now, and they're buzz words, but back in the day, no one was really looking at them.

If you're not sure what keywords are up and coming, just tell me the keyword, or link in the comments below using the Google Trends link, and I'll tell you if it's the right keyword, or a negative keyword, if it's up and coming, or it's declining.

That way you're not wasting your time writing articles on stuff that won't be popular. And if you need help with digital or online marketing make sure to leave your questions in the comments!

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    About the Author Robert Williams

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    31 comments
    Leo Delphinus says January 30, 2018

    Sir make an video on how you have reached 70k. Please make this video. This question is from India

    Reply
      Himyas Home says August 29, 2018

      Same here..

      Reply
    Subham Agarwal says January 30, 2018

    let me tell you something bro – you rock.
    love from India!

    Reply
    Paul D Mann says January 30, 2018

    Awesome, I will be implementing this right away!! Thanks again Neil 😊

    Reply
    Techie Man says January 30, 2018

    Sir…you are amazing!!! You made my Day
    Are you Indian? please answer

    Reply
    rohit krishna says January 30, 2018

    Hi Neil, Thanks for another Incredible video, You are amazing.

    Reply
      Neil Patel says January 31, 2018

      I appreciate your kind words, Rohit!

      Reply
    faisal khan says January 30, 2018

    Would you please make a video about knowledge graph?love and respect your energy and passion.

    Reply
      Neil Patel says January 31, 2018

      Thanks for the suggestion Faisal! I’ll definitely consider it for a future video.

      Reply
    Smiley Face says January 30, 2018

    kwfinder is a great tool show the keyword competitive lvl, you sould mention it in your next video

    Reply
      Neil Patel says January 31, 2018

      Thanks for the suggestion! I’ve used it frequently, so I’ll definitely consider mentioning it. Thanks!

      Reply
    Sanjay Shinde says January 30, 2018

    Always interesting content and education ! Thanks Neil for sharing your knowledge. Keep up the good work. Take care.

    Reply
      Neil Patel says January 31, 2018

      Thanks Sanjay! I’m glad you’re enjoying it!

      Reply
    Adiba Tandra says January 31, 2018

    biggest restaurant in the world
    what do you think about this keyword. I have a totally new site

    Reply
      Neil Patel says January 31, 2018

      Hey Adiba, if you plug that term into Google Trends, you see pretty consistent rising and falling of popularity.

      Reply
    Clickloop (PVT) LTD says January 31, 2018

    Hi Neil, loving your videos.
    Pls let me know the strong points to let google know that i am trying to rank this page for this keyword 1 or many.

    Reply
      Neil Patel says January 31, 2018

      Thanks Clickloop! You’ll want to choose one or two primary keywords, then sprinkle in related (LSI) keywords to help give Google context.

      Reply
    Pamela Saputo says February 1, 2018

    Thank you for always sharing valuable tips, Neil.
    What Semrush alternative would you recommend for those starting out and doesn’t have the budget for Semrush yet? Thanks.

    Reply
    Puja Kumari says February 1, 2018

    Thank You, Neil, for such a valuable advice!

    Reply
    Decal Obsession says February 3, 2018

    Thank you Neil! I love all your content. You have helped me out allot in my business.

    Reply
    Mo Benhamou Ace Maintenance says February 23, 2018

    Hi,

    your videos are great and really helpful, I’m struggling to find the ideal keywords for my garden and handyman business in west London UK

    Also where should I include the keywords? Just on the pages as a paragraph or content or literally in the SEO settings? I USE wIX?

    Appreciate if you could help with most suitable keywords to use for this business.

    Garden maintenance and also handyman services.

    thanks 🙂

    Reply
    Colorado TRO says February 27, 2018

    New sub. I also listen to your podcast with Eric. What do you think of “cabinet refacing” as a niche in general?

    Reply
    k k says March 7, 2018

    Man Neil, i took some of your advice and my site appear on the first page of Google in 48 mins! Amazing. thank you so much.

    Reply
    AJ James says October 4, 2018

    Great video Neil! Actionable items. Thank you!

    Reply
    Melissa Dever says June 10, 2019

    Love your brain and your podcast… but I gotta say I struggle with your videos as you’re kinda shouty. 😬

    Reply
      Neil Patel says June 11, 2019

      Thank you, Melissa!!

      Reply
      SonnyBoy says July 22, 2019

      haha, SAME HERE !!

      Reply
    Aakash Jariwala says July 2, 2019

    Dear sir explain me a robots.txt and how to create Sitemap
    Thank you for giving valuable tips

    Reply
      Neil Patel says July 2, 2019

      You are very welcome!

      Reply
    DRIZZELNCHEW TV says August 3, 2019

    Oh THANKS SO MUCH IM NEW AND TRYING SO HARD TO GET TO MY GOAL🍊🤗

    Reply
      Neil Patel says August 4, 2019

      Happy to help!

      Reply
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