How to Do SEO in a Competitive Industry When You Have No Money

They say it's impossible to rank (SEO) for competitive terms on Google unless you have a big marketing budget.
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They're wrong!

Whether you have a big marketing budget or not, you want to rank high organically because roughly 70% of the clicks go towards organic listings while 30% go towards paid ads.

Step #1: Write roundup posts. Interview everyone within your space. Ask them each the same question and create a very detailed roundup post. When you publish it, let them each know through email and ask them to share your content.

Some of them will link to your roundup post and others will share it on the social web. This will help increase your rankings.

Step #2: Use the SEObook Keyword Density Tool. Put in your competitor URLs that rank for the terms you want to rank for. That tool will show you all of the keywords that your competition is using.

Do this for the top 10 listings for the keyword you want to rank for. Look for all of the common terms these top 10 URLs are using and use them within your web page as well.

This will ensure your content is more thorough, which will help boost your rankings. Make sure you don't just stuff in keywords, it has to flow naturally.

Step #3: Google the term you want to rank for. Look at the paid ads and read the ad copy. A lot of the listings for paid ads are at the top because their ad copy is appealing.

Consider making your title tag similar to the ad copies that are at the top as they tend to be more appealing. By making an appealing title tag more people will click on your listing and over time this will cause your rankings to increase.

If you want to make your title tag more appealing consider adding the date to it, or use adjectives. I've also tested the words: get, now, free, and try. Those words tend to generate more clicks when they are used within a title tag.

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    About the Author Robert Williams

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    42 comments
    Asjad Khan says June 2, 2017

    what’s your favorite link building method ? how do you scale link building process?

    what are some SEO hacks that you think are underrated ?

    Reply
      Neil Patel says June 2, 2017

      My favorite method is infographics. I scale it by creating one a week and then emailing the same list of marketers each week. A lot will link back and share the content.

      Reply
      Asjad Khan says June 2, 2017

      Neil Patel is it still works I have heard from my many of friends that infographics nowadays didn’t work,

      but I loved the way you have created the advanced SEO guide article with graphics on Quicksprout, would you like to share with us how you designed it and uploaded it on WordPress ?

      Reply
      Neil Patel says June 2, 2017

      It doesn’t work if the infographic isn’t good quality.

      I pay designers on dribbble.com to design and upload it to WordPress for me.

      Reply
    Peter Lawrence says June 2, 2017

    Is the wordpress theme essential when trying to rank higher organically ?

    Reply
      Neil Patel says June 2, 2017

      Nope, you can use any platform or any theme if you are using WordPress.

      Reply
    Nirmal Kant says June 17, 2017

    Good stuff. Thanks for sharing valuable informations

    Reply
      Neil Patel says June 18, 2017

      You are welcome. πŸ™‚

      Reply
    Nidhal Shaikh says June 25, 2017

    In such a short video you cover a lotπŸ‘πŸ». Keep up the good work and help us just like you are doing.

    Reply
      Neil Patel says June 25, 2017

      Glad you liked it πŸ™‚

      Reply
      Nidhal Shaikh says June 25, 2017

      Neil Patel it’s obvious✌

      Reply
      Neil Patel says June 25, 2017

      πŸ™‚

      Reply
    Nikhil says July 6, 2017

    Neil,..its been a great learning experience with your video tutorials

    Reply
      Neil Patel says July 6, 2017

      Thank you. I’m glad you found them useful Nikhil!

      Reply
    Haroon Waqas says July 17, 2017

    Thanks, Neil !!! I can easily learn from your video. thanks again. keep doing this <3

    Reply
      Neil Patel says July 17, 2017

      No problem. Glad it is making learning easy.

      Reply
    Geoffrey Ashok says August 6, 2017

    Great content, Neil. Just subscribed to the channel πŸ™‚ Keep more coming!

    Reply
      Neil Patel says August 7, 2017

      Will do. Uploading a video right now. πŸ™‚

      Reply
    Vitor Leandro says August 7, 2017

    oh Neil finally you create a youtube channel I was missing it… great! sucess!!

    Reply
    Idris Fashan says August 30, 2017

    This is too juicy! Thanks, Neil. ☺️

    Reply
      Neil Patel says August 30, 2017

      You are welcome.

      Reply
    Digitalood Blog says September 6, 2017

    Thanks a Lot, Neil Once Again right on the target. Just made my SEO Concepts bit more clear. Surely going to try it out

    Reply
      Neil Patel says September 6, 2017

      Let me know how it works for you.

      Reply
    Aitzaz Basra says September 10, 2017

    Hi Neil!
    I always wanted you to come to Youtube. I was exicted when I saw you uploading video on Youtube regularly.

    Reply
      Neil Patel says September 11, 2017

      Thanks! I love YouTube. It has been a great experience so far.

      Reply
    Rohit Sharma says September 10, 2017

    You’re genius man
    God bless you..
    Thanks for all help.

    Reply
      Neil Patel says September 11, 2017

      You are welcome πŸ™‚

      Reply
    Vidsoul says October 12, 2017

    I think you should apply for next Google CEO. My vote is confirm. BTW thanks for this video, keep doing awesome work.

    Reply
      Neil Patel says October 12, 2017

      I don’t think I’m cut out for the job, but thanks! I appreciate your support. πŸ™‚

      Reply
    Senanur Duran says October 17, 2017

    thank you so much u the man πŸ™‚

    Reply
      Neil Patel says October 17, 2017

      No problem!

      Reply
    Sarah Jack says November 4, 2017

    I watched this video three times, the content is so amazingly awesome that I just want to watch it again….

    Reply
      Neil Patel says November 5, 2017

      Thank you, Sarah! I’m glad you’re getting useful information from my videos πŸ™‚

      Reply
    Tech Nik says December 10, 2017

    where do you live

    Reply
    Shoestring To Success says April 9, 2018

    Neil is one of the best for SEO on YouTube!

    Reply
      Neil Patel says April 9, 2018

      Thank you my friend!

      Reply
    Rabel Catayoc says July 6, 2018

    Thanks, Neil! Your video contents always want me to stay competitive in the SEO world. This one is tight! I love it! Thanks for doing this, man!

    Reply
      Neil Patel says July 6, 2018

      Thanks a lot, Rabel! I appreciate the support!

      Reply
    Iqbal Hariadi says February 3, 2019

    Thanks neil! Your videos helped a lot, really appreciate your content. Any chance coming to Jakarta? I’m marketer based here. Look forward to your reply!

    Reply
      Neil Patel says February 3, 2019

      One day!

      Reply
    Eddie Roberts says February 4, 2019

    Incredible! this is so me right now! thanks Neil!

    Reply
      Neil Patel says February 4, 2019

      You’re welcome!

      Reply
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