Facebook Groups for Business 👉 (27 Hacks and Tips)

So you finally started to focus on Facebook Groups for your business. Great! In this video, I'm going to share 27 different tips and hacks so that you can master Facebook marketing within your groups.

We'll cover three specific areas:

1. Growing your group (0:48)
2. Increasing engagement within your community (3:09)
3. How to use your Facebook group as a tool within your business (11:49)

You'll learn things such as how to get people to automatically join your group, how to utilize your group to build your email list, and even how to get the members of your group to tell you exactly what they'd want to pay for.

I've personally built several Groups on Facebook, and they're an extremely powerful asset that you can have within your overall business. More than business and money, however, it's a great way to really connect with your target audience and true fans, and a platform to test new ideas, pre-sell your upcoming products, and survey your target market so that you can remove the guesswork when it comes to what actions you need to take next.

Items and Resources Mentioned in this Video:

👉 The Smart Passive Income Community:

👉 Will It Fly:

👉 My email marketing tutorial:

👉 MeetEdgar: (note: this is an affiliate link and I do get a commission if you choose to go through this link)

And here's a breakdown of where all of the specific tips are located within the video for your convenience:

Growing your group:

1. Make joining a part of a step-by-step process (0:51)
2. Put a call to action to join in your email signature (1:23)
3. Create a handy short link for your facebook group (1:44)
4. Mention that short link organically in your content (2:05)
5. Link multiple Facebook groups together (2:23)
6. Feature community members outside of the group (2:51)

Increasing engagement within your community:

7. Thank your most engaged community members (3:12)
8. Promote people to admin or moderator (3:32)
9. Publish behind the scenes content (4:09)
10. Propose a choice for your members to select (5:01)
11. Share an actionable, quick win (5:36)
12. Run a poll (6:02)
13. Start a debate (6:36)
14. Quiz your group members (7:05)
15. Go live on video (7:36)
16. Control spam with strategic posts (8:41)
17. Automate (9:51)
18. Show your members how to manage notifications (10:26)
19. Always be this (11:12)

How to use your Facebook group as a tool within your business:

20. Group insights (11:51)
21. Create a (more targeted) poll (12:35)
22. Crowdsourcing within your group (13:27)
23. Create events for upcoming launches (13:44)
24. Ask for volunteers (14:21)
25. Validate upcoming business ideas (14:50)
26. Build your email list from your group (16:03)
27. Setup onboarding questions for new members (16:52)

And lastly, be sure to answer in the comment section below: what are you struggling with right now? I'd love to help

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Building an email list? Watch my latest video: "How to Get More Email Subscribers (17 Lead Magnet Ideas)":
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    About the Author Robert Williams

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    35 comments
    Pat Flynn says January 29, 2018

    Hoping this video helps you on your journey to build a thriving Facebook Group for your online business. Let me know what you think in the comments below! Do you like this style of video?

    Reply
      Bronwyn Lawson says January 30, 2018

      I like the style of the video a lot. It was energetic and fun.

      Reply
      Alison Marsh says February 5, 2018

      This is awesome stuff!! We have a group of almost 1,000 member, and I am always looking for new ideas for them! Thank you Pat!! You seriously rock!!

      Reply
      Helen Bright says August 17, 2018

      Loved it. To the point and that you showed us how it looks on screen with REAL actionable tips that work. Also loved the giphs in between at the beginning. Made me laugh! humour helps us learn!

      Reply
      muhepa Joseph says December 4, 2018

      yez

      Reply
      muhepa Joseph says December 4, 2018

      yes

      Reply
    Kindlepreneur says January 29, 2018

    Nice job. Your communities are some of the best places, to include your Book writing community as well.

    Reply
      Cheryl Rodgers says January 29, 2018

      Dave, good to see you here responding to a Pat Flynn video. I’m loving the online community that I’ve labeled in my files as “Business Builders” all connecting and supporting each other, a model of abundance vs. competition. So cool and inspiring.

      Reply
      Kindlepreneur says January 29, 2018

      That sounds great. yeah, Pat is one of the best and his communities are well run. I’ve been a part of his Book community every since it was created – way too many years ago…haha.

      Reply
    Mike Lasswell says January 29, 2018

    The question I see fairly frequently is whether to build a Facebook group around a business, or around the personality / person? What would you say are the benefits and potential challenges for either kind of group?

    Reply
      Jimmy Le says January 29, 2018

      Mike Lasswell he actually goes into this in his Byob free course about the pros and cons of a personal brand or a company brand.

      Reply
    Richard Ortiz says January 29, 2018

    Had to pause while I go make myself a bowl of chili. I know this is going to be good.

    Reply
    Dade Ronan says January 29, 2018

    WOW so many actionable tips. Thanks so much Pat. This is exactly what I currently needed to help many of my client’s Facebook groups. You are #TotallyAwesome.

    Reply
      Pat Flynn says January 29, 2018

      Wonderful Dade, that’s great to hear!

      Reply
    Diana Tower says January 29, 2018

    YouTube suggested this video and you really dished out the tips! Thanks Pat!!

    Sidenote: I joined Power Up Podcasting about 4 months ago and I’m thrilled to have launched my podcast! Thank you so much for making that course!!

    Back to this video…

    As a Community Strategist I loved the tactics that you shared to help create a positive experience for your members on FB. And I love how you showed screenshots as well. Not to mention your bloopers…Hilarious!

    One thing that not many people seem to talk about though is when and IF a free Facebook group is actually a good fit for your business in the first place.

    I’d love to know your perspective on this Pat.

    Pulling the trigger on a community can seem like a simple decision but many people don’t fully understand the amount of time and energy they require on a weekly and even daily basis.

    For many entrepreneurs (especially those starting their business on the side) their limited time and energy is better spent growing their email list with stackable traffic sources (like guest posts, podcast interviews etc).

    I discussed this in a recent guest post I wrote for GrowthLab.com and the #1 response in the comments was relief at having permission NOT to create a free group (at least yet). Apparently a lot of new entrepreneurs worry about this.

    If anyone is on the fence for creating a free group, you can check out the article here: https://growthlab.com/a-free-facebook-group-isnt-the-magic-bullet-you-think-it-is/

    Not only do I use a Jurassic Park metaphor to make my point (Jeff Goldbloom in da’house)…I made my own GIFs for the occasion. True story. 😉

    Looking forward to seeing more of your videos Pat! I hit the bell!!! Ding!

    Reply
      mbonillo email says April 30, 2018

      Diana Tower your site is great, I’ve pinned the post on this topic!

      Reply
    Prof Numéric says January 29, 2018

    Biggest struggle right now : My day time teaching job 🤷🏻‍♀️

    Reply
      Stephanie Newton says May 13, 2018

      Prof Numéric that was my struggle at one point too (plus I’m a single mom and couldn’t build things on the side before quitting). See if you can get a one on one client base from which to pay your bills, then you can quit the day job and work on other aspects of your business on the side of your client time ❤️

      Reply
    Nana Pennypockets says January 29, 2018

    I’m getting ready to start a Facebook group and you’ve given me some great ideas and helps. Thank you so much.

    Reply
    The Bite Shot says January 29, 2018

    Pat, you’re a generous genius!  Just put a few of these into place today…and surprise, surprise…they work! 😉  Thank you!

    Reply
    Ray Edwards says January 30, 2018

    Very timely, Pat – and very helpful. You rock!

    Reply
    Blessed or Messy w/ Franki says January 30, 2018

    Thanks. Great tips. The tip that I can see using immediately is attaching it to an email signature. Cheers.

    Reply
    Blessed or Messy w/ Franki says January 30, 2018

    Thanks. The tip I can see using immediately is adding my Facebook group link to email. I also didn’t know that there was a way to check who post and or contributes the most in a group. Lots of good info shared.
    Cheers.

    Reply
    Monique Worotny says February 2, 2018

    Pat thanks for reminding people that social media is there to be social. Posting only ads for your business is not giving value to your audience and the fastest way to watch your numbers go down.

    In answer to your question, love this style of video!

    Reply
      Amna Arshad says April 15, 2019

      Hello

      Reply
      Nabaday Halder says July 30, 2019

      Very true thing I learned ultimately.

      Reply
    Sue B. Zimmerman says February 7, 2018

    So many great tips. Thanks, Pat!

    Reply
      Pat Flynn says February 7, 2018

      Thanks Sue! I appreciate you!

      Reply
    Sherri Belmar Theis says March 23, 2018

    Thank you Pat, this was very helpful!

    Reply
      Pat Flynn says March 23, 2018

      So glad! 🙌🏼

      Reply
    Get Fit with Gosia says March 28, 2018

    Thank you very much for this video! I have a FB group but I would like to have more engagement. I will definitely be using some of your tips.

    Reply
    Fabric Trove says April 4, 2019

    Biggest struggle right now is finding the right people I trust to bring into help run my business.

    Reply
    Adam Barr says May 23, 2019

    Great video. We’ve actually started to work on a couple of Groups ourselves. We have an established one that’s pushing 2k members for Global Real estate information. Our goal is that we don’t allow any form of property sales and as we only want to share information. But, now you mention that “free speech Fridays” idea it could be worthwhile doing this as we usually delete around 90% of the content posted.

    Check out the GREIS Community here (Global Real Estate Info Sharing) https://www.facebook.com/groups/2247388682167416/

    I also have just started a completely different group for Startups & Hitech people. The focus is to discuss PropTech and information relating to Property Technology and the industry.
    Check out PropTech Worldwide: https://www.facebook.com/groups/462660761142587/

    Reply
    Trina Deboree Teaching and Learning says June 8, 2019

    Pat, is there a way to go back and look at the responses to your questions AFTER you have approved your member? And thank you for this video! Very helpful, as always!!

    Reply
    Tru Keesey says August 2, 2019

    Playin this at .75 speed because it is unhealthy to listen to fast talkin.

    Reply
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