5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads

Want to pay less per click for your google adwords campaigns? Here are 5 tips to improve your adwords campaigns.

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Summary

The higher your Google AdWords quality score, the cheaper you're going to be paying per click.

The way Google AdWords works is every time someone clicks on your ads; you pay money. So if you want to improve your quality score, you have to do a few simple things.

Number one, target very specific keywords.

Don't do broad match. If you go after particular keywords by doing the exact match, what'll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you're going to end up paying more per click because Google's going to be showing your ads to a lot of people who aren't clicking.

The next tactic that you need to be following is negative keywords. For example, let's say you're selling computers. When someone types in Apple because you're also a reseller of Apple computers, you may want to add the negative keyword of food. Because if you show up for ads related to Apple and someone's looking for the food, you're going to be wasting money per click, your quality score is going to go down, and your ad costs are going to go through the roof.

So make sure you add in negative keywords.

Third, group your ppc keywords.

What I mean by grouping is a lot of your keywords are similar to each other. Put those in one group.

So the higher your click-through rate, the cheaper your ads will be.

And the higher your click-through rate, the better your quality score is going to be.

The fourth tip I have for you continues to optimize your ad text.

If your ad texts get more click-through than the competitors, your cost per click is going to go down, and your quality score is going to go up.

By testing, you're going to be able to figure out what works and what doesn't work. If you're unsure of this, look at your competitors. Type in a keyword. You can see the ad texts that other people are using at the top. Usually, the people at the top have appealing ad text and which is getting a ton of clicks. If you can't find a ton of examples when you're searching a keyword, go to SEMrush, put in a keyword, and it'll show you the history of all the people who have been bidding on that keyword and what their ad copy was.

Last but not least, optimize your landing page.

If your landing page is fantastic when people go click through on your ad, go to your landing page, and buy, your quality score is going to go up.

If your landing page sucks and people keep bouncing back off, well, Google's going to ding your quality score. The way you can landing page is,

A, put your keywords on that landing page. So if someone Googles the keyword marketing and your landing page also shows marketing, you're much more likely to keep the visitor on there and convert.

B, continually run tests using Crazy Egg. Using Crazy Egg, you can see where people are getting stuck on your landing page, what they like, how far down they're scrolling, and what you can improve on that page to create a better user experience.

That's it. Follow all those techniques and tactics, and you're going to be able to improve your Google AdWords quality score and your inbound marketing efforts.

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    39 comments
    Harsh shah says October 23, 2017

    Thanks for the great content.

    Reply
      Neil Patel says October 24, 2017

      You’re very welcome!

      Reply
    childhood memories says October 23, 2017

    Do social bookmarking and article directory submission till works?..nice video

    Reply
      Neil Patel says October 24, 2017

      Social bookmarking, yes. Article directory submissions, not so much.

      Reply
    Mangesh Rane says October 23, 2017

    Thanx for another eye opening Video

    Reply
      Neil Patel says October 24, 2017

      You’re very welcome!

      Reply
    Manav Singh says October 23, 2017

    I don’t wait for anyother channel to upload video as much as I wait for you. Thank you for your videos.

    Reply
      Neil Patel says October 24, 2017

      That’s very kind of you, Manav. I hope you can use these tips in your new internship 🙂

      Reply
    Sanjay Shinde says October 23, 2017

    Very informative. Thanks Neil.

    Reply
      Neil Patel says October 24, 2017

      You’re welcome Sanjay! 🙂

      Reply
    Asifur Rahman Rakib says October 24, 2017

    Great Tips for increasing google adwords quality score

    Reply
      Neil Patel says October 24, 2017

      Glad to help!

      Reply
    raj verma says January 19, 2018

    How can I contact you if I need any help regards my business ??

    Reply
      Neil Patel says January 22, 2018

      You can reach me via email at neil@neilpatel.com or you can leave a comment here.

      Reply
    Wood 55 says January 28, 2018

    May The Creator continue to Bless you 🙏🙏

    Reply
    mike galante says March 8, 2018

    SEMRUSH is not performing. is there any other program that would do the job?

    Reply
    Ken Nelson says April 4, 2018

    Negative adwords are VERY important use them

    Reply
      Neil Patel says April 5, 2018

      They can come in useful sometimes

      Reply
    Gutsy Fox says May 3, 2018

    Thanks Neil…this is so informative, yet succinct. I’m subscribing and will be watching your other videos.

    Reply
      Neil Patel says May 4, 2018

      You’re very welcome!

      Reply
    Digital Riyan says May 24, 2018

    Nice video and tips for improving quality score even if you want to improve more quality score check landing page also.

    Reply
      Neil Patel says May 24, 2018

      Thanks!

      Reply
    Baldeep Birak says June 15, 2018

    Great tips Neil. Need to move away from broad match.

    Reply
      Neil Patel says June 16, 2018

      Thanks!

      Reply
    Str8 ReaL estate Company says June 16, 2018

    ” Hi, What about Phrase Match??”

    Reply
      Neil Patel says June 16, 2018

      Doesn’t really work like it used to

      Reply
    Cameron Roe says July 7, 2018

    Great tips Neil! I’m also a big fan of SEMRush. Thanks for the video!

    Reply
      Neil Patel says July 7, 2018

      You are very welcome!

      Reply
    Maha Mohamed says September 1, 2018

    Thank you Neil 👏😀

    Reply
      Neil Patel says September 1, 2018

      You are welcome, Maha!

      Reply
    Patryk Machowiak says January 22, 2019

    I love your channel. I have used tools on your website together with your tips and finally got some results. Thank you very much

    Reply
      Neil Patel says January 22, 2019

      You are very welcome, Patryk!

      Reply
    Michael Agnello says February 6, 2019

    Dude I’ve got to be honest. These old videos are so much better than (most of) your new ones. Way more dense with actionable information. Thank you for everything, but especially your pre-2016 – early 2018 content

    Reply
      Neil Patel says February 7, 2019

      Thanks for the feedback, Michael. I appreciate your honesty!

      Reply
    सपना चौधरी says February 12, 2019

    You are a seo expert
    I know about you
    You are the king of the Internet world

    Reply
      Neil Patel says February 13, 2019

      🙂

      Reply
      Desmond Bale says May 11, 2019

      These guys definitely know their stuff! After working with 2 different agencies I was reluctant to work with another PPC / SEO company. Happy to report that I made the right call. Admittedly I have a seasonal business but have had my best off-season to date. Scaling up in 2018 and Admasterseo was a big part of that. My sales kept soaring and booming in just a short while of using (Advertmasterseo@yandex com)

      Reply
    Erez Elias says March 13, 2019

    I like the simplicity. Awesome, as always.

    Reply
      Neil Patel says March 13, 2019

      Thanks, Erez!

      Reply
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