5 Powerful SEO Keyword Research Tips to Rank on Google in 2018

It's not 2010 anymore. Keyword research and SEO isn't as easy as it used to be. So what should you do? ►►Subscribe here to learn more of my secret SEO tips:
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I'm going to share with you how to do keyword research in today's world of Google.

It's way more difficult to rank on Google today than it was back in the day.

Keyword Research Tip #1: Pick a niche.

Everyone's talking about going after big terms like auto insurance, SEO, credit cards.

Yes, you can eventually get there, but it takes six months to see traction with Google these days, 12 months to start seeing your traffic go up, and two years to be crushing it on Google.

You want to go after and pick small niches.

Keyword Research Tip #2: Pick buzzwords that are trending.

Technology is moving so fast these days that things are continually changing.

Whether it's cryptocurrencies or whether it's new products that are coming out like the iPhone 100.

Go after new, upcoming words. You can find them using Google Trends.

Google Trends breaks down what's hot and what's up and coming.

You want to go after these keyword terms because they're not that competitive yet.

When you create content around new and trendy keywords, you're gonna skyrocket to the top way faster than if you went after old terms like "credit cards."

Keyword Research Tip #3: Use Ubersuggest to find keywords.

These days people just don't type in keywords like "dog food."

They'll type in keywords like "what dog food is best for my animal" or "what dog food is great to make my dog lose weight."

These are really popular terms.

Ubersuggest will show you different variations of your primary keyword, and it'll even show you how competitive they are, how much search volume you're going to get, and how many people are going to click on your listing if you rank number one, two, or number 10.

Keyword Research Tip #4: Use Quora.

Type in keywords related to your industry, and you're going to see the most popular questions people are asking.

When you start seeing the most popular questions, you'll know what kind of content to create that's related to your space.

By creating answers on your blog that are more thorough, more detailed, you're not only going to rank for it, but you're going to rank higher because you can create way more detailed responses than Quora itself.

Keyword Research Tip #5: Focus on a theme.

If you're going after credit cards, you want to have a website all about credit cards, like Credit Karma. Or you want to have a site all about marketing and SEO like me on NeilPatel.com.

If you want to get long tail traffic, what you need to do is create detailed content about specific individual topics.

When I say detailed topics, I'm NOT talking about "how to start an e-commerce site: I'm talking about "how to start an e-commerce site with Shopify." You see how much more specific that is?

You can create another article on how to create an e-commerce site using Magento. By getting very specific you can have a 10,000-word blog post and everything about setting it up with Shopify or Magento, you're going to dominate.

By being specific, anyone who's interested in that topic and even potentially interested in hiring consultants or buying products or plugins or whatever you're selling related to that topic, they're going to land on your website.

When Google releases an update, they're going to rank the most thorough website.

That's why Wikipedia does well. It's not just because they have a lot of links or brand queries. It's because Wikipedia has some of the most detailed articles on the web.

That's what you need to do with your content.

Create pages that are super thorough and detailed are high in quality.

When you do that, you'll notice that you'll start ranking for all the keywords related to your industry. That's how you do keyword research in today's world.

If you're still struggling to figure out what keywords to go after or how to do keyword research in today's Google world, leave a comment below, and I'll help you out.

Please subscribe, like, fan, share this video, tell other people about it. I would appreciate it.

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    About the Author Robert Williams

    Leave a Comment:


    44 comments
    Ema Franco says April 3, 2018

    Hi Neil! Great vídeo! Thank you for the knowledge wich you share with us. I’m from Argentina.

    Reply
      Neil Patel says April 3, 2018

      Muchas gracias, Ema 🙂

      Reply
    P rince says April 3, 2018

    I read your blog i get many knowledge from it .
    Thanks for sharing

    Reply
      Neil Patel says April 3, 2018

      You’re very welcome!

      Reply
    sartul says April 3, 2018

    Can you make a video on how to find a best keyword from the competitors keywords list.

    Reply
      pukirocks says April 4, 2018

      yes, this

      Reply
      Pixel Mamba says April 4, 2018

      use semrush

      Reply
      Ceclia De Oliveira says April 12, 2018

      great thank you !!

      Reply
      sartul says April 12, 2018

      Ceclia De Oliveira your welcome

      Reply
    Saurabh Darade says April 3, 2018

    Neil I want good, cheap, speed hosting for my tech blog please suggest me 😀❤️

    Reply
      Neil Patel says April 3, 2018

      Have you tried Bluehost?

      Reply
    Abhishek Verma says April 3, 2018

    I have a blog on books.

    Today I signed up for HelloBar. Hope this will definitely help in increasing my affiliate sales.

    Thanks a lot for offering such amazing tool for free.

    Reply
      Neil Patel says April 3, 2018

      I am sure it will help. Best of luck!

      Reply
    Inzamam Safi says April 3, 2018

    make a video on backlink. your video are always great. thanks

    Reply
      Neil Patel says April 3, 2018

      Thanks for the suggestion!

      Reply
    Abhishek Shukla says April 3, 2018

    Watching your video after a long time. You have stopped shouting. XD

    Reply
      Neil Patel says April 3, 2018

      I calmed down 🙂

      Reply
    Puneet Anand says April 3, 2018

    Nice Work Neil and Continue helping us out.

    Reply
      Neil Patel says April 3, 2018

      Sounds good!

      Reply
    shivam J says April 3, 2018

    Very well explained,Hands Down🙌
    What do you think about the min. length of the article in words?

    Reply
      Neil Patel says April 3, 2018

      I don’t write articles that are less than 2,000 words

      Reply
    Eimpress Mie says April 3, 2018

    🤗🤗🤗🤗🤗 yes Neil I needed this!!! I wasn’t sure how to find trends. This is helpful. I can use these trending topics to help with my co-parenting blog.

    Reply
      Neil Patel says April 3, 2018

      That’s great! Glad you liked it 🙂

      Reply
    nilesh jadhav says April 4, 2018

    Neil .. Businesses wants quick results in Mumbai. Plz make content on LEAD GENERATION .
    Thanks🙏

    Reply
      Neil Patel says April 4, 2018

      Thanks for the suggestion 🙂

      Reply
    Jesse Kaufman says April 4, 2018

    This is great for building new businesses by dominating the SERPs for a specific nieche keyword.

    How do I apply this to my current business/website?
    ufv.in

    Reply
      Neil Patel says April 4, 2018

      The same exact way my friend. It doesn’t only work for a new business. These strategies can be applied to an existing business as well.

      Reply
    imran klgl says April 4, 2018

    cool content
    sir can you make a video of how to get high cpc low competition keywords

    Reply
      Neil Patel says April 4, 2018

      Good idea, thanks for the suggestion!

      Reply
    Sifu Soggi Singh says April 4, 2018

    Neil Pate, what do you mean pick an itch? Otherwise, very good video and I like your jacket – very practical for cold studio. BE THE BEST!

    – Sifu Soggi Singh

    Reply
      Neil Patel says April 4, 2018

      “Niche”

      Reply
      Sifu Soggi Singh says April 4, 2018

      Very good Master Patel

      Reply
    Thirteen Hales says April 5, 2018

    Excellent video Neil! Super valuable info! Thank you! ✌️❤️💪😄👌

    Reply
      Neil Patel says April 5, 2018

      Thank you very much 🙂

      Reply
    Arvind Balaji Kakade says April 5, 2018

    Great informative tips and chunks of knowledge, thumbs up Neil! 🙂

    Reply
      Neil Patel says April 5, 2018

      Glad you liked it!

      Reply
    Axath's Reaction says June 4, 2018

    Hi Neil. Thanks for the video.
    Now i m going to follow all your knowledge to grow my business..
    Thanks

    Reply
      Neil Patel says June 4, 2018

      You’re welcome 🙂

      Reply
    Ken VanNortwick says July 29, 2018

    Hey Neil, great video, love your excitement.

    Reply
      Neil Patel says July 30, 2018

      Thanks a lot, Ken!!

      Reply
    Arts Wars GalleryDotCom says November 8, 2018

    Hey, I just wanted to say THANK YOU for your amazingly thorough, insightful and helpful content!

    Reply
      Neil Patel says November 8, 2018

      You are very welcome!

      Reply
    John Turle says March 30, 2019

    Thanks so much Neil. Invaluable video.

    Reply
      Neil Patel says March 30, 2019

      You’re welcome!!

      Reply
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